Precious Blood

Blood Diamond is a movie that was cast by Leonardo DiCaprio, Djimon Hounsou and Jennifer Connelly and was directed by Edward Zwick’s. The movie was set in Sierra Leone Civil War in South Africa. The role of Hounsou was a fisherman while DiCarpio was a white mercenary gun smuggler that sells guns to rebellions in exchange of money while Connelly was an American journalist that wants to expose the illegal and mistreating of the diamond miners in Africa. Connelly was the only cast in the movie that has no intent on diamonds. (Burr, 2006)The movie was all about the quest of DiCarpio and Hounsou to reveal the pink diamond which they believe that the pink diamond will change their lives. Hounsou was a fisherman who was taken away from his family so that he can work in the diamond field. While in prison, DiCarpio found out that Hounsou had an idea of the pink diamond. The major quest of Hounsou was to find his family but found out that his family was in the hands of the United Nation s.But the son of Hounsou was kidnapped by the diamond miner terrorist and was forced to become a child soldier. With this, the two men joined in finding the missing pink diamond because the said diamond will help Hounsou saves his family from the hands of the rebels while DiCarpio will find a second life. With the help of Connelly, the three will reveal the truth behind the issues surrounding the diamond industry in South Africa. (Burr, 2006)The story of Blood Diamond mirrors the reality of some country-the rebels using their resources in finding weapons that they can use against the government. Many countries are now experiencing this kind of problem and affect the performance of the government in serving its citizen. This is a positive side of the film because it tackles some of the major problems in countries, terrorism. The setting of the movie is perfect for the purpose, and message of the movie. It shows the lives of many African people and shows how sad are the lives of these Africans. The major casts of the movie play their role efficiently. Like Hounsou who played as a rebel kidnapped. As the quest begins in finding his son, the emotion as a father was seen on Hounsou.The movie Blood Diamond showed mistake in doing the film. First, is the scene were DiCarpio and Connelly share the wine and the rd cup they used appear and disappear with out explanation. Another movie mistakes is when the child soldiers were seen using a Game Boy Advance SP. The video game was released in the market on 2003 while the film was set in 1900s. Also, when Solomon was fishing in the morning, the sun rise over the sea which is contrast to reality that the sun rise over land.The CastsDiCarpio had a character that is flat and one dimensional only at the start of the movie. But as he entered to the real world of diamond industry in Sierra Leone, he became strong, and well rounded. At first, DiCarpio shows a virtue of a smuggler, a liar but as the movie goes; his brutal honesty re veals the illegal diamond business in Sierra Leone.   Hounsou shows was successful in making a character that is strong and is determined in regaining back his son from the diamond rebels. And sometimes, he induced anger, compassion and hopelessness.   Jennifer Connelly was a American journalist that seeks and wants to reveal the illegal diamond business in Sierra Leone. She cooperates with DiCarpio and Hounsou in her quest.The acting of the three major casts played their role in well. This is a good characteristic of the film because it shows the reality in South Africa.The film ends when Hounsou reveals to the people his experience in the diamond rebels and the illegal of the said business. The film was very interesting because it show to the audience what really happens in some part of the world. The producer of Blood Diamond would like to impart to the audience to become aware to this serious issue that will make a one step towards in minimizing these problems.Reference:Burr , T. (2006). Blood Diamond Movie Review [Electronic Version]. Retrieved May 25, 2007 from http://www.boston.com/movies/display?display=movie&id=9301.

Proposal: Music of Morocco and Party People Essay

This sample proposal was created using Proposal Pack Events #2. In the retail Proposal Pack you get the entire collection of sample proposals (including this one) plus over a thousand editable templates for creating an unlimited variety of custom proposals. Purchase Proposal Pack Events #2 to get this sample’s design theme. The sample below DOES NOT include all of the content. The complete version is included in every Proposal Pack product and must be purchased to see the rest of the material. Read this article to help you create a winning proposal using your Proposal Pack and this sample: HOW TO WRITE AN EVENT PLANNER PROPOSAL Your proposal and quote could be just a couple pages long or over a hundred pages long depending on your needs, all created with one affordable Proposal Pack. PDF samples are not editable. You MUST buy a retail Proposal Pack for the editable templates. Lori Parsons Executive Services Director St. Adrian Hospital 566 Alberta Street Boise, ID 83703 Dear Ms. Parsons, Thank you for contacting The Party People to host the party for your charity benefit auction. We’re very excited to be a part of this important event and we are sure that we can provide a tasteful yet fun evening for all the attendees. I’m sure you are aware of our stellar reputation and equally impressive attention to detail. I think we can set the mood of the benefit to be so enjoyable that your patrons will give even more generously to your cause. In fact, we are so thrilled about the possibilities that we are willing to donate the consulting and planning fees with a complete party package (package will include planning, decorations, catering, DJ and open bar for up to 25 people). We truly believe that we can make this even phenomenal. I am available for planning purposes between 8am and 9pm, 7 days a week. Your benefit will be flawlessly planned and executed. I will oversee the entire event, and I will have three assistants on hand to ensure perfection. In addition, we have fully trained, professional wait-staff, excellent catering options, and our own set-up and break-down staff. We will book your musician, and we will coordinate the timing of the evening’s events. And since we know how time-consuming finding donations can be, we further offer to pick-up all of your donations prior to the event. We hope that will allow you more time to find donors. As far as the remainder, the only thing you’ll have to do is give approval for the final party package. From there, we can plan the rest! Our team genuinely looks forward to working with St. Adrian. I have provided for you our services list and several sample themes/packages that I think will work for your benefit. Of course, these ideas are just a starting point. I would love to talk with you further about us making your charity benefit a smashing success! Thank you. Sincerely, Kellie Fuller Lead Consultant The Party People, LLC 1400 Sherman Way Boise, ID 83702 office: 208.935.2245 cell: 208.373.4933 email: kellie@TheBoisePartyPeople.com web: www.TheBoisePartyPeople.com The Party People, LLC 1400 Sherman Way Boise, ID 83702 (PH) 208.935.2245 (FX) 208.935.2246 www.TheBoisePartyPeople.com St. Adrian’s Charity Benefit Prepared for: Lori Parsons Executive Services Director Prepared by: Kellie Fuller Lead Consultant St. Adrian Hospital is in need of party planning services for their charity benefit fundraiser. The Party People can oversee the entire event and provide an atmosphere to facilitate increasing donor contributions. We have assembled a preliminary selection of themes and prices based on our interview. Proposal Number: 54-5945 www.TheBoisePartyPeople.com The Party People will provide the following services to St. Adrian’s. Prices are based on our initial interview and subject to change based on the final packages, options selected and guest counts. Individual Consulting & Planning Kellie Fuller will be your individual consultant, taking care of all your planning needs. She will be available 8am to 9pm, 7 days a week for meetings. Consulting services are provided at no cost to you if you choose to place a deposit for your party. Decorations and Set-Up Kellie will oversee the design, decoration, and set-up of your party, and will coordinate with our set-up staff prior to your party and the day of your party to make sure every detail is taken care of. Choose any of the 3 sample packages below for $800.00. Catering We will provide full catering services for your party. In the event that we are not able to meet your catering desires, we will contract catering with a third party. Buffet for up to 25 people runs $400.00. Open Bar We will provide a 4 hour open bar for your party. In the event that we are not able to meet your catering desires, we will contract catering with a third party. A 4 hour premium stocked open bar for up to 25 people runs $625.00. Music and Entertainment We have extensive lists of the best musicians, bands, and DJs. We will provide contracting and coordination of your music and entertainment needs. Our DJ package runs $700.00. Party Hosting Kellie will attend and oversee your party, along with her three assistants. Any needs that must be met during the party will be taken care of, and she will coordinate scheduling for the entertainment, music, and auction. Cost is covered in the decoration package above. Break-Down and Clean-Up The Party People employs its own crews for these services. You will not have to worry at all about the state of the rented facility when your party is over. We will take care of everything. Cost is covered in the decoration package above. www.TheBoisePartyPeople.com We have included several concept themes based on our understanding of the project and the preliminary event date of late January, early February. These themes are for illustration purposes only and are not intended to be final choices. The themes reflect our desire to create a mood of generosity and to offer you a marketable event wherein patrons will not only purchase auction items, but also be happy to pay the ticket price you have set. We will work closely with you to finalize all concepts before the event. Concept #1: Parisian Our first concept transports your patrons into a relaxing Paris evening. The mood will be set by a darkened room lit only with hundreds of strands of white lights and table candles. Decorations will include trompe l’oeil, wrought iron accents, round tables with white cloths, and elegant centerpieces. The auction tables will be set with raised platters of cheeses, wines, and baked breads, pastries and strawberries, and a five course dinner will include traditional French fare, such as canapes, onion soup, filet mignon, and crà ¨me caramel. A string quartet will play throughout the evening. The theme of this party centers on romance and old-world ideals, setting the mood for carefree relaxation. Concept #2: Moroccan Our second concept transports your patrons into extravagant and elegant Morocco. Luxury fabric panels in a variety of textures will be draped around bamboo screens and paper lights in all colors will fill the room. Guests will be able to choose traditional seating, or floor seating on Moroccan rugs and pillows. The auction tables will be set in a Moroccan bazaar style, with mock tent canopies and beautiful tapestries. Guests will also be able to choose from traditional Moroccan fare, including seafood, curries, and saffron dishes. Food will be served on colorful plates. Musicians will play traditional Moroccan music, setting the mood for this party to be one of extravagance and pleasure. Concept #3: Mardi Gras Our third concept transports your patrons into the full-party atmosphere of a Mardi Gras masked ball. A grand archway flanked by columns draped in purple, green and gold panels will greet guests. Tables will be flamboyantly decorated in the same colors, with fake gold coins strewn over the table linens and hundreds of purple, green and gold balloons obscuring the ceiling. Lighting will come from colored lights, light strands, and a mixture of paper lights. Guests will wear masks and dance to the live jazz band. The auction tables will be set colorfully, with accents of gold throughout, and ribbon columns in the background. Food will include Cajun choices, such as jumbo shrimp and gumbo, and will be served buffet style. The mood of this party will be one of excitement, energy, and fun, without the lewdness. www.TheBoisePartyPeople.com The Party People, LLC’s policies pertaining to our event services are outlined below. Please note that the following policy statements will be included in your final contract with us. Policy: Minimum Guaranteed Headcount/Price This proposal offers you menus from which to select. Although in many cases we offer a per headcount price, in this proposal, the final price for your event will be determined by the menu selections and quantities ordered. However, please be advised that for an event such as yours with meals, catering, entertainment, bartending services, use of rented furniture, decorations and place settings, we require a minimum price of $2000. Policy: Limited Time Offer The prices quoted are guaranteed for sixty days from the date of proposal submission. Policy: Cancellation If you choose to cancel your reservation with us within 30 days of your scheduled event, we will refund 100% of your money. If you cancel within 15 days of your scheduled event, we will refund 50% of your money. If you cancel within 7 days of your scheduled event, we will refund 0%. Policy: Rental/Damage When using our staff to serve at your event, The Party People, LLC covers the cost of insuring rented furniture, decorative items, place settings, and/or cooking and serving equipment. If you choose not to use our staff when renting furniture or other items from us, we require a damage deposit of $500. When rental items are delivered to you, you will also receive a list of items that must be returned, with values for each piece. Your damage deposit will be refunded in full when all listed items have been returned in undamaged condition. Policy: Payment due We require a 50% deposit at the time you contract with us and reserve a date for your event. We will bill you for the remainder of the total cost 30 days before your scheduled event. This remainder is due upon receipt and must be paid in full before the event.

Challenges Doing Business in India Essay Example for Free

Challenges Doing Business in India Essay Trade barriers are created to encourage domestic players by making it more difficult for foreign firms to compete. Traditionally, India has had several types of trade hurdles for foreign exporters, such as, Import Quotas, Subsidies, Trade Samples and Tariff/Duty. The most critical barrier to trade is tariffs or the tax imposed on imports. High tariffs in several sectors continue to bar foreign businesses from increased market access. Traditionally, Indian bureaucracy has been mired in red tape which proved to be a frustrating experience for foreign investors. These include limited access to Government offices, cumbersome and multitude paperwork, lack of coordination between various departments processing the documentation, long waiting period for approvals, and above all ambiguous rules. However, with the economic reforms of early 1990s, the level of bureaucratic hurdles which the MNCs had to overcome, gradually reduced making it easier to do business. Corruption is another big hurdle when doing business in India. Areas like electricity supply, judiciary (particularly lower courts), Police, land administration are counted in the most corrupt category. Since all these are essential in building up a business, corruption proves to be a major hurdle for starting business in India. It has long been felt that roads and communication in India need substantial investment in order to make them world class. Problems with the country’s education and power situation are also counted amongst the toughest obstacles for doing business. Today, there is an increased private participation in ports, roads and other key sectors. Infrastructure development has emerged as a niche market for foreign investors in India with several states looking to build world class infrastructure. The problem area is the absence of a clear-cut policy framework, which has hampered private investment in the infrastructure sector. Challenges Doing Business in India. (2016, Dec 31). We have essays on the following topics that may be of interest to you

Environment and famiy dynamics Essay Example | Topics and Well Written Essays - 250 words

Environment and famiy dynamics - Essay Example With respect to what factors constitute an environment, a simpler analysis would be to conclude that any and all outside forces that help to shape the development of the family should be considered the environment. With such an all inclusive meaning, it is readily understood that the environment has a profound effect on familial development as a function of the fact that it encompasses so many diverse factors. Likewise, familial communication is one of the most central mechanisms through which a family can hope to discuss, analyze, and work to ameliorate negative environmental factors. Without open communication within the unit, the environment itself becomes the determinant factor towards shaping the overall functionality/disfunctionality of the given family unit. In this way, the communication mechanism works to regulate the way in which the familial unit works to alleviate environmental pressures that exist upon

The High Court, The Crown Court and Magistrates Court Essay

The High Court, The Crown Court and Magistrates Court - Essay Example As district judges are legally trained, they can work through case quicker, and have better technical and legal knowledge(Daryl Williams, 2001, p.146). Lay Magistrates can also be referred to as 'justices of the peace'. The Lord Chancellor appoints JP's. This is officially done beneath a document called 'commission of the peace'. This is carried out in two ways. moreover in respect of counties, where it is beneath the advice of the lord lieutenant of the county and help by the advisory committee, or in respect of urban areas. In this case, it is on suggestion of the advisory committee only(Anthony Blackshield, 2000, p.428). No doubt, these committees were kept clandestine, until 1992, but have since been re-published so that all names are renowned. The Lord Chancellor has to take into account that the panel has a wide-cross part. This means that there be supposed to be a diversity of dissimilar people from dissimilar ethnic and social backgrounds. This is to make sure that the panel of JP's is delegate of all possible defendants, and all feature of society(Michael White, p. 152). In order to become a JP, it is important to be reliable and committed. The lay people must either live or work, within a 15-mile radius of the area being scrutinized on behalf of the defendant. JP's must also be able to sit in court for a minimum of 26 sessions-one session making up one half day. The lay people are not paid, therefore they are reimbursed for loss of earrings, travel expenses and lunch etc. it is vital for lay people to be aged between 21 and 65, although there are not may 21 year old JP'S and the youngest age usually ranges from 26-27. This is due to lack of life experience. Above all it is important for the potential JP'S to not have a criminal record this refers to bankruptcy, theft, tax etc(Enid Campbell, 2001, p.95). Critical Analysis Of The Use Of Magistrates Courts There are lots of advantages of having lay magistrates. As they are not paid, the government save money. The magistrate's court is therefore contemptible to run. It would be extremely luxurious for the courts otherwise, to hire legally trained judges. The magistrates are usual people. They have understanding of the kind of live the defendants have. This variety of people shows that there is more of a representation (Cracknell DG). The judiciary is made up of a wider cross-section. 45% are women. though there are not numerous ethnic minorities there are still a vast amount, and the numbers are rising. The magistrates also get hold of local knowledge. As they live inside 15 miles of the area, they know what the circumstances re like, and they are aware of certain difficulty so they can empathize with the people(Anthony Blackshield, pp.427-28). There are also some disadvantages to. Sometimes, as the lay people are described as being 'middle class, middle aged and middle minded' they do not always cover a very wide cross-section of the real, for example if there was young defendant on trail, the older lay people wouldn't be able to fully understand him, and his thought and feeling (Zander M). This would be bad, as the younger people would be treated unfairly. There will be little common with the younger defendants and the older lay magistrates. Although a

Managing Culturally Diverse Workplaces Essay Example | Topics and Well Written Essays - 1250 words

Managing Culturally Diverse Workplaces - Essay Example Such a tight private schedule may, of course, have consequences for working life. Another aspect of privacy is that Scandinavians are not very extrovert. These unique features of Bosnian employee sallow to say that Ado and his wife Alen require speicla programs and attention of supervisor (Barham and Conway 1998). The main problems faced by people in Bosnia are unstable political situation and cultural diversity (racism) caused by national differences between Bosnia and Herzegovina. Nationalism and civil war state cause people to be suspicious and distrustful. Bosnia suffers from economic crisis and high inflation rates, social and political instability, poverty and low quality of healthcare services. Coming to Brisbane, it is difficult for Ado and his family to adapt to new environment and overcome cultural shock (Brislin, 1993). Bosnian manager is not supposed to publicly reveal his or her feelings - and if he or she does, it should be separated from 'objective' and 'rational' decisions (Brislin, 1993). This means, among other things, that Bosnians are commonly described as 'serious. Bosnian businesspeople describe themselves, among other characteristics, as serious; sensible and silent. The Bosnian disposition to reasonableness, tolerance compromise and modesty also has a negative aspect in that some would argue that a person can discern forces that might work against initiative, risk-taking and, in extension, keep down entrepreneurialism (Bartlett and Ghoshal 1999). 2. The main strategies which would help Ado and his family to overcome cultural shock are cross cultural participation and a special plan for career opportunities, attention to need of the family and relocation assistance. A few minutes of "small talk" can often reduce the stress. Effective administrators know when to slow the pace and talk about nonthreatening subjects. However, not even the most tactful administrators always succeed in establishing trust. A small number of minority approach managers and supervisors in ways that are outright defensive--they use profanity and behave indiscreetly. Such defense mechanisms do not usually reflect faulty personalities. Rather, protection of the ego is normal; but a disproportionate use of defenses indicates a lack of security. Culturally different workers, particularly ethnic minorities, seek to maintain their psychological balance during times of stress in several ways, such as by rationalizations, reaction formation, overcompensation, o r projection. People who believe they are members of an underclass or out-group often develop rigid, persistent, and chronic ego-protection devices (Brake et al 1995). The major determining factor is the quality of interaction among people. The first step in establishing rapport with minority workers is to help them relax. To do so, the administrator must be relaxed. A special attention should be given to accommodation and food of Ado and his family. A company can advise Ado where to buy special food and how to behave in new environment. It is important to familiarize Ado with new cultural traditions and organizational culture, value

Khomeini and Persian Literature Essay Example | Topics and Well Written Essays - 1500 words

Khomeini and Persian Literature - Essay Example At the same time he had in no way compromised with the Shah's regime. Because of this unimpeachable position Khomeini occupied and held the high moral ground. The Shah did not have a chance once his army and secret police began to unravel. No one understood better than Khomeini himself the importance of mobilizing the masses through traditional religious symbolism. He used the tazyah processions which commemorate Karbala, the seminal historical occasion when Hussain was martyred, to mobilizing the people (p. 119). In 1978 he sent messages from abroad to Iranians asking them to prepare for the massive marches of the month of Muharram (p. 120). These would break the spirit of the military, who had no will to kills their own people. By converting the traditional mourning for Hussain during Ashurah into a challenge to the Shah, Khomeini again touched a deep chord in people (p. 121). Hussain's martyrdom was in the cause of justice and his fight against tyranny. Modern Iranians understood the message. The Muharram of 1978 was used to agitate for the abolition of the monarchy and the establishment of an Islamic state and to further challenge the USA (Baqer 1999, p. 245). In the next Muharram Khomeini directed people to retur n to their own neighborhood, in an attempt to calm things down. All this is not to suggest that Khomeini was manipulating people. ... 250). Indeed it took considerable argument to persuade him to speak only of Iran in order to mobilize the Iranian people. It required further discussion to convince him that the President of Iran must be an Iranian, not just a Muslim. It must be recalled that the first foreign dignitary he received after the revolution was Yasser Arafat (p. 252). Though an Arab, Arafat symbolized an Islamic cause, that of liberating the holy placed of Palestine. Islam for Khomeini meant Ithna Ashari or twelve Imam Shiism (Fereydoun 2003, p. 65). While providing the Shias with an immense reservoir of religious passion, this inevitably acted as a barrier between Shia and the Sunni areas and thereby created obstacles for Khomeini on the larger Muslim world stage (p. 67). Yet Khomeini did move Shia and Sunni towards each other by declaring they were one. Throughout the Muslim world, he had earned the respect of the people. His challenging the USA, his reputation for integrity and public espousal of the Islamic cause were widely supported (p. 92). He had come to embody the moods of Islamic revivalism. As the USA became the focus of both cultural and political opposition, and because it was the age of the Western media, Khomeini's image, in turn, became the symbol of all that was wrong with Iran in the USA. Khomeini was depicted as a humourless, cruel and medieval monk (p. 110). Bearded clergy in flowing black robes, women covered in dark sheets, rituals centred around martyrs long dead, national hatred concentrated on the USA as the Great Satan - where does Iranian society related to the USA How do we make sense of the close relationships between the two up to the 1970s and then almost obsessive mutual hatred from the 1980s The answers are as complex as any

Business ethics Essay Example | Topics and Well Written Essays - 1000 words - 3

Business ethics - Essay Example This explains the principles of courtesy and respect. Despite the diversity that exists amongst many people concerning the acceptable ethical standards, it all boils down to societal expectations and provisions for good and bad (Shaw, 2011, p. 99). All ethical standards subscribe and should entangle with the society’s guidelines about what is right and wrong and the legal framework. The ethical standards at workplace should align with the societal moral principles such that when work ethics are breached, it directly go against the society’s moral guidelines. This essay aims at describing and analyzing, with reference to the ethical principles, a personal experience in which an issue with a moral gravity in business was resolved in order to bring out a comprehensive outlook into the decision. I witnessed a challenging situation in which an organization’s management decided to fire an employee on grounds that the employee had breached ethical of code of conduct. The employee in question, one Mr. Livingstone was a sales manager in an insurance firm. He had signed a contract to work for the firm in assisting it to restore market dominance that the firm had lost about 5 years ago due to the increased competition. The insurance industry in the last half decade had seen increased entry of organization that ended up stirring the competition. The firm Mr. Livingstone was working for had, in the process, greatly recorded low sales volume. Mr. Livingstone, a reputably popular sales manager with great success stories was hired to help transform the condition of the company. After 3 years of dedicated hard work, the organization’s performance in the highly competitive market greatly escalated to a point that they could hardly attend to all the clients or rather customers. The facilities and resources they had could not meet the demands of the customers because the number was extremely big. The organization was making great profits since they slightly raised

Budgeting Memo Assignment Example | Topics and Well Written Essays - 750 words

Budgeting Memo - Assignment Example Upon questioning, I learned that people in charge of budgeting and procurement have to spend all of their budgets for fear of losing it the next year. Perhaps you got that idea from government spending which has a totally different setting with a non-government agency such as ours. It is widely known that most government agencies are under pressure to fully expend budgets that are set to expire (Boris Angelov, 2014) I am not happy with this situation because you have the wrong notion of budgeting. The rush of spending at the end of the fiscal year is only costing the organization unnecessary expenditures and wasteful. Budget is supposed to be an allocation to ensure that there are enough resources to accomplish set of goals. It is defined as an estimation of revenue and expenses over a period of specified time (Investopedia). For instance, if you have budgeted, $30,000 for training of personnel, and at close of the fiscal year, you have spent only $20,000 for the actual training; this does not mean you have to think of ways to spend the balance of the budget. Necessarily, it should be treated as a savings and be returned to the Treasury. An approved budget does not mean that you have to spend it to zero. We should form the practice of returning balances because as you contribute to our fund balances, you are adding to the health of our company. From now on, the practice of spend all will not be tolerated. Each manager has to explain why there are balances/deficits from the budgeted amount, and if there is a balance, the need to spend it should be rightly justified. Please be informed that I will not approve expenses not tied up with our goals but will commend managers who are efficient in their surpluses. If you fear of losing your budget for next year, I will propose to our Board of Directors to use Zero budgeting wherein every expenditure is justified, or each spending starts with an assumed value of 0 (Accounting Tools, 2014).

Literature review about a journal article Example | Topics and Well Written Essays - 750 words

About a journal article - Literature review Example 50 - 64). For a certain amount of time, now, the activity of marketing is long being attributed with understanding environmentally aware consumers as well as devising strategies to connect with such consumers. In the domains of marketing as well as strategic management, it is often highlighted that the process of decision making by the managers should also include the environmental issues which include ideas on sustainability of the environment as well as conservation of the resources. It is important to state that by the process of addressing the worries of both the consumers as well as the manager in regards to natural as well as physical environment, the organizations can expect to attain a better performance in business along with the enhancement of its reputation. In the current days, while the significance of sustainable environment in connection to competitive advantage and business performance is better perceived, the research initiatives for various strategies to implement s ustainable environment based corporate programs for the business to business segments are in their stages of infancy. This particular paper on industrial marketing management shed light on the domain of business to business marketing and intends to develop a framework which highlights the marketing role in sustainable supply chain strategies. Summary From the theoretical aspects, sustainable development is explained as the line of development which fulfils the needs of the current generation without destroying the capacity of the upcoming generation to fulfil their needs. However, some experts feel that the factor of business interest as well as the society’s interest overlap with each other to a great extent. This process of overlapping is referred to as the sustainability sweet spot. In linking environmental sustainability with marketing, it needs to be stated that the large business customers are often more credible in implementing environmentally friendly policies in othe r firms with which they are engaged in a transactional manner (Drumwright, 1994, p. 1- 19). The business customers often has the larger power in creating the pressure on multiple smaller and dependent firms to opt for environmental friendly measures and thereby develop and build eco-friendly products. Critique From the critique’s point of view, it is important to focus on the sustainable market framework that is discussed in this paper. The framework is being built by relying on two very important objectives of sustainable environment. The first objective is that when firms do manufacture optimum number of units with regards to the demand in hand, the factor of over production is being negated which helps in lower levels of product disposition. This creates a sustainable environment, which is commonly referred to as the reduced surplus supply strategy. The second objective is in connection to the reduction of number of products which requires recycling. This strategy which is termed as reducing reverse supply, highlights that firms should concentrate on developing repairable products along with more extensive recycling as well as remanufacturing strategies. The implementation of the reduced surplus supply strategy, which is based on the Build To Order (BTO) concept, brings into focus that the challenges associated with inculcating changes in the product design and manufacturing process. The set up costs are

Intrusion Detection System Essay Example for Free

Intrusion Detection System Essay Introduction There are several security systems that were developed to resolve serious issues pertaining to the safety of a particular network or organization structure. Malicious attempts to access and make use of such systems without permission from the owner of the said network have been damaging to numerous businesses and have exposed a lot of highly confidential files. As a result, more money has been lost and profits have been decreased greatly. However, many companies are still clueless about the ways on how to stop this information technology theft and the computer hackers continue to proliferate from this illegal works. One of the solutions that are currently available to resolve the abovementioned problems is to utilize a software-based intrusion detection method. This can also be a mixture of both hardware and software implementation dedicated to stop any unwanted access to information by any user attempting to get in on the said system. It is also intended for detection of any malicious wares that is being injected into the computer system. In addition to that, any attack even from authorized personnel who deliberately destroys the files and data in the network are also being identified by the said infringement recognition scheme. There are several modules that are being integrated to establish an intrusion detection system. One of the major parts of an intrusion detection system is the transducer. These transducers are devices that are responsible for producing logic information on the system. Its major role lies on the sensitivity of the said sensors being used for detecting such harmful files or manipulations. Another module that is a part of the anti-intrusion scheme is the monitoring system that is in charge of controlling the transducers or sensors. It also provides periodic observation of any event that occurs on the area covered by the system. The next module that completes the intrusion detection system is the central processing structure. This records the observed events by the monitoring system and processes the appropriate response for the said network stimulus. This also decides if there will be approval or denial of access and service. Anti-Intrusion Scheme Terminologies There are terminologies that are associated with the intrusion detection system. Alarm or alert is a term used if there is an attack detected by the system. True attack stimulus is a phrase that is used to describe an incident that causes the anti-intrusion system to send an alarm signal and respond accordingly similar to the real aggression happening. False attack stimulus, on the other hand, is used when the intrusion detection scheme produces an alert response even when there is no attack occurring. False positive is the phrase used to describe when an alarm was made by the system even there is no actual system attack occurring while False negative is used when there is a failure on the part of the system to detect an actual assault on the system. Noise is the term used that interferes the original data and that can cause false alarm on the system. Another terminology used in the system is the site policy wherein it includes the guidelines and regulations that covers the entire organization that has an intrusion detection system. Site policy consciousness is the terminology used to describe the ability of an anti-intrusion scheme in a continuous changing environment. Intrusion Detection System Types Several variations of intrusion detection scheme were already developed and each has its distinct approach and modules like sensors, processors, and monitor devices. Each type has its own system processes depending on the need of the corresponding network being served by the said computer security systems set-up. Hybrid types or combination of two types is also being used by some networks to establish their need for network security system. Classification of Intrusion Detection System Source: www. windowsecurity. com Network Intrusion Detection System A network intrusion detection scheme is a type of an anti-intrusion arrangement where the transducers are strategically located in critical points being covered by the system. Particular borders are also recognized on the network systems that are considered prone to malevolent traffic flow of information. Protocol-Based Intrusion System The protocol-based intrusion scheme is a network intrusion category that processes on the protocols for any improper or unlawful message flow or any sort of unlawful access of the network. The sensors used with this type of system are placed at the front section of the server network to be able to analyze communication protocols between connected computer devices. In a web-based network, the protocol being observed is on the internet protocols being used to interconnect the said system set-up with other networks also linked to the internet. Application Protocol-Based Intrusion Detection System This type of anti-intrusion set-up comprises of approaches where the monitoring system is focused on a specific type of protocols particularly under the highest layer in the OSI model which is the application layer. This scrutinizes the application layer software being used in the system against any sort of illegal activities that can be damaging to the system as a whole. Host-Based Intrusion System The hot-based intrusion system focuses all the monitoring efforts on the activities made by the hosts where various software installations are located. It also looks on application logs and other file variations for any intrusion states. Passive System against Reactive System A passive anti-intrusion system provides an alert signal once a particular sensor detected a likely network security violation. It also log important information related to the said detection for future references on the said intrusion attempt. On the other hand, a reactive intrusion detection system provides a more responsive approach on the network infringement attempt on the set-up. The said reactive system makes some real-time adjustments to counter the said intrusion like resetting the link or the firewall program that would be necessary to maintain the security within the network. Such adjustments occur instantly, depending upon the pre-programmed responses of the intrusion system on the said network infringements. An intrusion prevention system differs a lot from a conventional intrusion detection system because the first looks for any possibility of harming the system before the subjected program or software enter the system while the latter only detects for the any possible intrusion after the entrance of the said suspicious programs. With the use of firewalls, they filter the programs that might pose risks on the network and denying access from any unknown sources or unreliable hosts. Invasion prevention scheme can also be classified under a specific firewall application layer. Intrusion detection structure uses two common methods in detecting any anomaly in the system. One of these methods includes the statistical process of determining whether a network infringement occurred in the system. This approach is called statistical anomaly-based technique. Another method that is also being employed in the intrusion recognition system is the signature-based technique. Under this approach, any network attack is being recognized through familiar patterns which are acknowledged as system attack signatures. Many of these identified attack signatures are being held in the database of a computer system for future references and further detection will be much easier for detection of these familiar network intruders. Moreover, the lists of these signatures are continuously being renewed to ensure the validity of the threat signatures on the system. All intrusion detection modules have constraints in their overall routine and efficiency in performing its duties to detect network anomalies in the system. One of the limitations that hinder the effect of anti-network hacking system is the noise that degrades the reliability and sensitivity of many of the intrusion detection schemes. There is also inherent noise on the system that should be controlled to be able to produce better detection results. Corrupt data and inefficient recognition of potential intruders are some of the problems resulting from the proliferation of noise in the entire network security set-up. Another problem is that real threats on the network system occurs less frequent compared to invalid risks that also appear on the system. Because of this, anti-intrusion systems sometimes neglect the real warnings and looked at it as another false attack where problems begin to propagate. The next limitation is on the need for regular updating of threat signatures. Without such efforts, some agents that causes harm to the entire system would easily passed on the security line because the said network anti-infringement scheme do not have the update information on the current or new harmful agents that might inflict damage to the system. Anti-intrusion techniques can also be bypassed by other means and this can be done on several ways. One of the techniques is to develop more network attack procedures as a product of thorough research on the current protection systems. Loopholes in the anti-intrusion schemes are also valid grounds for development of new approaches on how to circumvent the security hurdles implemented by the said anti-intrusion procedures. (www. ) Developments on Intrusion Detection System A lot of advancements in the field of intrusion recognition system are being made to resolve the key issues in the said system. Various ideas continuously undergoes experimentation for further testing and implementation once the test results appear to have passed all the standards set by the authorized technical agencies. One key development in the field of network security system is the inclusion of access logs for to be able to trace any anomaly that occurred during the entire operation of the network. In the year 1984, another valid finding was made with regards to the possibility of network attack anomalies with the increasing amount of memory being used. It was stated that the need for more resources that can be used to scan and monitor the entire system. Two years after, a model was structured and made available by a computer network professional defining the over-all composition of an anti-intrusion scheme. This model was adapted by many companies and implemented on their own respective systems. The model utilized appropriate mathematical tools that analyze data statistically. Neural complex algorithm is also being integrated into the anti-intrusion structure to have a more interactive approach in dealing with network violators. This neural set-up poses more advantages compared to the mathematical approaches. (www. windowsecurity. com) Conclusion Intrusion detection system plays a vital role in managing a network communications structure of companies. Though the scheme has complexities in terms of the processes and the modules included in it, the anti-intrusion system still has greater benefits compared to the aforementioned intricacies of the said system. Various developments are still under way in order to enhance the procedures of detecting network anomalies that are trying to implicate the system. Competent people should also be assigned on this task of monitoring the flow of the network because much responsibility is assigned on maintaining the entire system hack-free. Continuous upgrading on the approach should also be made regularly to ensure that they are in pace with the network violators and its illegal schemes to get access on the confidential data and files of a network. Moreover, system hardware and software should also be updated on a regular basis to avoid lapses on its primary function as an anti-network infringement system. References Intrusion Detection Scheme. Retrieved on April 26, 2009, Retrieved from www. windowsecurity. com Elson D. : â€Å"Intrusion Detection, Theory and Practice. Retrieved on April 27, 2009. Retrieved from http://online. securityfocus. com Frederick K. K. : Network Intrusion Detection. Retrieved on , April 28, 2009. Get well soon www. webonline. securityfocus. com.

The Power and Influence of Advertising Essay Example for Free

The Power and Influence of Advertising Essay 1. Introduction The questionnaire has been designed to record respondents’ views on the power and influence of advertising in various media. The questionnaire consists of six questions, designed to collect both quantitative and qualitative data. Five out of the six questions (questions 1, 2, 3, 5 and 6) are closed questions, suitable for the recording of quantitative data. Respondents are offered a selection of pre-written answers and choose the category or categories most suited to their profile or opinion. Questions 1 and 2 record respondents’ basic personal details, whilst ensuring that each respondent remains anonymous. Question 1 records the respondent’s sex, and produces nominal data. Question 2 asks respondents to select an age category. This is a preferable practice to asking respondents’ exact age, as people are occasionally unwilling to reveal this information, thus resulting in missing data. This question records ordinal quantitative data. Question 3 asks respondents to choose which form of media they consider to be the most powerful. The questionnaire allows a choice of three responses; â€Å"still image (magazines and newspapers)†, â€Å"still image (billboards)†, or â€Å"moving image (TV)†. This question records nominal quantitative data. Question 5 asks respondents to record whether or not a skilful advertising campaign would influence them to vote for a particular political party, purchase a particular product or brand, or revise their opinion on a specific issue or cause. Respondents are able to select as many or as few options as they wish. This question also records nominal data, as no chosen option is of a higher value than the others. Question 6 records ordinal quantitative data by asking respondents to gauge their opinion of how much they feel that they are influenced by advertising, in comparison to other people. Respondents have the option to choose from three options; â€Å"less than other people†, â€Å"more than other people†, or â€Å"about the same as other people†. In contrast, Question 4 is an open question, designed to allow respondents to elaborate on their perception of the power and influence of the specific media focussed on by the researchers. Naturally, this type of in-depth response contains far more detail, allowing an insight into the individual respondent’s feelings and opinions on the issue. The data provided by this type of question is also more difficult and time-consuming to analyse, as the analyst must sift through each response in detail. Qualitative data of this type could possibly be allocated to separate categories to allow a quantitative analysis, but this would lose any subtlety inherent in the detail, and the categories would offer a fairly crude interpretation of the responses. 2. Design Issues Although each researcher has asked all respondents exactly the same  questions, there are minor differences in the design layout of each researcher’s questionnaire. Researcher A lists all available options for each question on the questionnaire paper. He then records all quantitative responses with a YES or NO beside each respondent’s choices. Similarly, Researcher B also lists all available options for each question on the questionnaire paper. She then circles all respondents’ selected quantitative responses. Researcher C adopts a slightly different approach to recording his data. Except in the case of question 5, a multiple answer question, where all potential answer options are displayed on the questionnaire paper, Researcher C simply records each respondent’s answer to a single choice question below the appropriate question. Researcher C also attaches an alphabetical annotation to the available choices in question 5, apart from in the case of questionnaires 14 and 15. A survey designed to obtain data on the power and influence of advertising in various media could possibly be made more inclusive by including a question on advertising via the world wide web. 3. Results Each of the three researchers obtained 15 completed questionnaires. All quantitative and qualitative responses for each researcher’s questionnaires are detailed in appendices 1 (quantitative data) and 2 (qualitative data). A summary of responses, attributed to each researcher, is given below. 3.1 Quantitative Data 3.1.1 Sex Each researcher has gathered data from both male and female respondents. Researcher A’s responses are heavily biased towards female respondents; 3 males (20%) as compared to 12 females (80%). Both researcher B and Researcher C have achieved more of a balanced sample, with 6 male and 9 female respondents each (40% and 60% respectively). 3.1.2 Age Group The age range of respondents differs dramatically, depending on the researcher. Researcher A’s respondents are fairly evenly spread across the age range, with almost half the sample (46.6%) above the age of 40, and just over half the sample (53.3%) below the age of 40. Researcher B’s data also includes respondents from each age group, although the sample is heavily weighted towards respondents in the 18-25 group (53.3%). Researcher C’s data is far less representative of the complete age range, only containing respondents from the 18-25 and 26-30 age groups, and here it is heavily biased towards the 18-25 group (73.3%). This disparity of sex and age representation may have an effect on the subsequent responses for each researcher. 3.1.3 Most Powerful Form of Advertising The moving image (television) is regarded by the vast majority of all respondents as the most powerful form of advertising, regardless of age and gender. 73.3% of Researcher A’s respondents cited this as their preference, compared to 66.7% of Researcher B’s, and 80% of Researcher C’s respondents. Perhaps significantly, the very highest percentage preference recorded here is from Researcher C’s respondents, who are drawn exclusively from the youngest two age groups. Images in magazines or newspapers are cited by 2 of Researcher A’s respondents, and by 3 each of Researcher B’s and Researcher C’s respondents. Gender and age do not appear to have any strong influence over the data relating to magazines and newspapers, although no respondents are aged over 40. Researcher A’s respondents are both female, one aged between18-25 and the other aged between 31- 40. Researcher B’s respondents include a female aged between 26 -30, and two males from the 18 -25 age group. Researcher C’s respondents are all female, and within the 18-25 age group (unsurprisingly, as all of Researcher C’s respondents are drawn from the youngest two age groups). Images on billboards are only mentioned by 2 each of Researcher A’s and B’s respondents; the two sets of data that contain a wider representation of age ranges. The power of billboard advertising may be affected by a respondent’s age, as no respondent who cited this option is aged less than 26. Researcher A’s respondents are a female aged over 50, and a male from the 26-30 age group. Researcher B’s respondents are a male aged over 50, and a female aged between 31- 40. 3.1.4 The Persuasive Power of a Skilful Advertising Campaign Respondents are asked to state whether or not a skilful advertising campaign would have an influence on them in relation to three factors; voting for a specific political party, buying a particular brand or product, or revising an opinion in relation to a cause or issue. Researcher As and Bs sample groups identified voting for a specific political party as the factor most likely to be influenced by advertising (41.18% and 39.13% respectively). These are the two sample groups with the widest representation of age groups. 34.38% of Researcher Cs respondents identified this factor. An equal percentage of Researcher Cs respondents (34.38%) also identified revising an opinion in relation to an issue or campaign, compared to 27.94% of Researcher As respondents, and 33.33% of Researcher Bs respondents. 30.88% of Researcher As respondents identified influence over buying a brand or product, compared to 27.54% of Researcher Bs, and 31.25% of Researcher Cs (the group containing the youngest respondents) samples. 3.1.5 The Level of Influence as Compared to Other People The question of how much a respondent feels that they are influenced by advertising in relation to other people varies quite considerably by each researcher’s data. 80% of Researcher A’s respondents felt that they are influenced about the same as other people, whereas none felt that they were influenced more. Over half (53.3%) of Researcher B’s respondents felt that they are influenced about the same as other people, as opposed to 26.7% who felt that they are influenced less, and 20.0% who felt that they are influenced more than other people. Researcher C’s respondents are evenly split (33.3%) across all of the three options. Having said this, it is not possible to draw any meaningful conclusions from the data, as the sample sizes are extremely small and unrepresentative. These are, probably, all convenience samples (the researchers have delivered the questionnaire to colleagues, friends and family who they meet during the course of their weekly routine). It would be difficult to make any comparison between the three separate sets of survey data, as each researcher has obtained data from slightly differently weighted samples, as regards gender and age range. 3.2 Qualitative Data In the case of the qualitative responses, there is again variation between each researcher’s data. Researcher A’s qualitative data is extremely brief, mainly consisting of fairly short one sentence responses. The qualitative data obtained by Researcher C contains several slightly longer responses but, again, the majority are rather brief. The majority of Researcher B’s qualitative data responses are far more detailed. She has allowed her respondents to elaborate in their answers, recording the detail, resulting in potentially richer data for analysis. 3.2.1 Moving Image (TV) As discussed in section 3.2 above, the moving image is cited by an overwhelming majority of all respondents, from all three surveys, as the most powerful form of advertising. Researcher A’s respondents gave various reasons for this: †¢ Watching TV unconsciously enters your brain when relaxing. †¢ More real than still pictures. †¢ Music and talk-over help advertising. Researcher B’s respondents elaborated in more depth: †¢ I think it is because you start to desire that object, because you can see it in full detail, and you can see how it looks in 3-D. I think it is the most powerful way of advertising because generally people watch television every day, so will get to see these adverts more so than having to buy a magazine or drive by a billboard. †¢ My eyesight is not as good as it used to be, so I like to be able to hear the advert and what is being advertised. I like to sit down and watch television after I’ve been at work; it helps me to relax and I think that helps me to be drawn into the advert. Researcher B’s respondents show an awareness of the strategic placing of advertising within the television schedule: †¢ Because someone is talking to you, you are more likely to pay attention to the television because you are waiting for your programme to come on. †¢ Because certain companies advertise their products at different times according to how popular the programme is on television. Researcher C’s respondents highlight the passive role of the viewer: †¢ You get the advert’s message where all you have to do is watch. †¢ TV is entertaining to watch and so you’re more susceptible to the ideas adverts present but you don’t necessarily notice it because you’re being entertained. †¢ Because television is more easy to pay attention to than something like reading. Researcher C’s respondents also pinpoint the effects of advertising via an animated medium: †¢ It is interesting to watch television because theirs [sic] moving images and sounds that grab your attention. †¢ Because it uses sound and moving images to create an experience. 3.2.2 Still Image (Magazine or Newspaper) Still images in magazines and newspapers are the second most popular choice for respondents. Researcher A’s recorded responses are extremely brief, and therefore not particularly enlightening: †¢ Persuasive form of advertising. †¢ Colours. Researcher B’s responses are far more informative: Respondents state that: †¢ I think still images capture a moment or a feeling, and if you relate to that it can be powerful, whereas an advert can get lost in moving images, as there are so many more frames, plus a still image can really grab your attention. †¢ I think magazine adverts are quite powerful because you get to look at the picture and understand what is being advertised and what the purpose is for the advert. Also, in between lectures I read a lot of magazines so I get to see loads of adverts. Magazine adverts are nicely laid out and the colour helps sell the item. †¢ I tend to read a lot of magazines; it’s more to do with the fact that the images are stronger. I tend to look at pictures more than read articles. They have started to use black and white images again to make the product  more powerful, and it catches your attention. Researcher C’s respondents add: †¢ You are forced to look at the image because you’re already reading the magazine and, unlike TV, you can look [at] the images for as long as you want to. †¢ The way they use images to provoke certain thoughts. Often they use sex to sell products. †¢ The use of colourful imagery means that you pay attention. 3.2.3 Still Image (Billboard) Unsurprisingly, billboards are selected not only for their imposing physical presence, but also by several respondents who mention travel as part of their daily routine: †¢ I’m often on public transport†¦ they’re almost subliminal. I look at them because I don’t feel it’s as in my face as, say, TV. †¢ The adverts on billboards are very big and easy to read. I do a lot of travelling, so I am on the go all the time, so I pass many each day. When I am stuck in traffic it gives me something to look at. †¢ Billboard adverts are very powerful because they are on large scales, which means that it stands out†¦ billboard adverts are big, colourful and bold. A fourth respondent chooses this option, but states that: I don’t really like them†¦ Appendix 1: Quantitative Data 1. Researcher A Of the 15 completed questionnaires, all respondents answered all questions. Therefore, there is no missing data. Questions: 1.1 Are You†¦ †¢ Male3 (20%) †¢ Female 12 (80%) [pic] 1.2 Which Age Range Do You Fall Into? †¢ 18-25 2 (13.3%) †¢ 26-30 3 (20%) †¢ 31-40 3 (20%) †¢ 41-50 5 (33.3%) †¢ 50+ 2 (13.3%) [pic] 1.3 What Kind of Advertising Do You Find to Be the Most Powerful? †¢ Still Image (Newspaper or Magazine) 2 (13.3%) †¢ Still Image (Billboard) 2 (13.3%) †¢ Moving Image (TV) 11 (73.3%) [pic] 1.4 Are You More Likely to Do Any of the Following as a Result of a Skilful Advertising Campaign? †¢ Vote for a Particular Political Party (41.18%) †¢ Buy a Specific Brand or Product (30.88%) †¢ Issue or Campaign (27.94%) [pic] 1.5 Do You Think That Advertising Influences You †¦ †¢ Less than Other People 3 (20.0%) †¢ More than Other People 0 (0%) †¢ About the Same as Other People 12 (80%) [pic] 2. Researcher B Of the 15 completed questionnaires, all respondents answered all questions. Therefore, there is no missing data. 2.1 Are You†¦ †¢ Male6 (40%) †¢ Female 9 (60%) [pic] 2.2 Which Age Range Do You Fall Into? †¢ 18-25 8 (53.3%) †¢ 26-30 1 (6.7%) †¢ 31-40 2 (13.3%) †¢ 41-50 1 (6.7%) †¢ 50+ 3 (20.0%) [pic] 2.3 What Kind of Advertising Do You Find to Be the Most Powerful? †¢ Still Image (Newspaper or Magazine) 3 (20.0%) †¢ Still Image (Billboard) 2 (13.3%) †¢ Moving Image (TV) 10 (66.7%) [pic] 2.4 Are You More Likely to Do Any of the Following as a Result of a Skilful Advertising Campaign? †¢ Vote for a Particular Political Party (39.13%) †¢ Buy a Specific Brand or Product (27.54) †¢ Issue or Campaign (33.33) [pic] 2.5 Do You Think That Advertising Influences You †¦ †¢ Less than Other People 4 (26.7%) †¢ More than Other People 3 (20.0%) †¢ About the Same as Other People 8 (53.3%) [pic] 3. Researcher C Of the 15 completed questionnaires, all respondents answered all questions. Therefore, there is no missing data. 3.1 Are You†¦ †¢ Male6 (40%) †¢ Female 9 (60%) [pic] 3.2 Which Age Range Do You Fall Into? †¢ 18-25 11 (73.3%) †¢ 26-30 4 (26.7%) †¢ 31-40 0 (0%) †¢ 41-50 0 (0%) †¢ 50+ 0 (0%) [pic] 3.3 What Kind of Advertising Do You Find to Be the Most Powerful? †¢ Still Image (Newspaper or Magazine) 3 (20%) †¢ Still Image (Billboard) 0 (0%) †¢ Moving Image (TV) 12 (80%) [pic] 3.4 Are You More Likely to Do Any of the Following as a Result of a Skilful Advertising Campaign? †¢ Vote for a Particular Political Party (34.38%) †¢ Buy a Specific Brand or Product (31.25%) †¢ Issue or Campaign (34.38%) [pic] 3.5 Do You Think That Advertising Influences You †¦ †¢ Less than Other People 5 (33.3%) †¢ More than Other People 5 (33.3%) †¢ About the Same as Other People 5 (33.3%) [pic] Appendix 2: Qualitative Data Respondents are asked in question 3 to choose which forms of advertising she or he personally finds to be the most powerful, followed by question 4 (an open question) which asks: â€Å"What makes such images powerful†? 1. Researcher A Question:† What makes such images powerful†? 1. I don’t really like them†¦ (2) F, 5 2. I’m often on public transport†¦ they’re almost subliminal. I look at them because I don’t feel it’s as in my face as, say, TV. (2) M, 2 3. Link with reality, similar with reality. (3) F, 4 4. Persuasive form of advertising. (1) F, 1 5. Watching TV, unconsciously enters your brain when relaxing. (3) F, 3 6. More real than still pictures. (3) M, 3 7. Colours and strong personality. (3) F, 4 8. Movement. (3) M, 5 9. Message. Visual stimulation. (3) F, 4 10. Proof of a product to some extent. (3) F, 2 11. Colours. (1) F, 3 12. Stays in memory longer. (3) F, 4 13. Speech and actions (3) F, 2 14. Music and talk-over help advertising. (3) F, 3 15. Camera angles. (3) F, 1 2. Researcher B Question:† What makes such images powerful†? 1. I think it is because you start to desire that object, because you can see it in full detail, and you can see how it looks in 3-D. I think it is the most powerful way of advertising because generally people watch television every day, so will get to see these adverts more so than having to buy a magazine or drive by a billboard. (3) F, 1 2. Sometimes it’s the tune they play with the advert or the characters advertising the product. It tends to hold your attention more than the others. (3) F, 5 3. Because it gets your complete attention. You are sitting down and watching it, it’s not like you’re driving by it and can’t see the full detail of the advert. Also. Because having seen the product on a moving screen you then remember it more. (3) M, 5 4. I think still images capture a moment or a feeling, and if you relate to that it can be powerful, whereas an advert can get lost in moving images, as there are so many more frames, plus a still image can really grab your attention. (1) M, 1 5. Because you get to see a lot of adverts in a short space of time. (3) M, 1 6. I think because you get the sound with the advert it helps to catch your attention more, whereas a still image, you don’t. (3) F, 1 7. Because certain companies advertise their products at different times according to how popular the programme is on television. (3) M, 3 8. Because you get to incorporate sound as well, so it is not just a frozen image. (3) F, 1 9. I think magazine adverts are quite powerful because you get to look at the picture and understand what is  being advertised and what the purpose is for the advert. Also, in between lectures I read a lot of magazines so I get to see loads of adverts. Magazine adverts are nicely laid out and the colour helps sell the item. (1) F, 2 10. Billboard adverts are very powerful because they are on large scales, which means that it stands out and therefore it grabs my attention more than, say, little adverts in a magazine. Also I get bored of watching adverts on television, so they need to be striking and billboard adverts are big, colourful and bold. (2) F, 3 11. I tend to read a lot of magazines; it’s more to do with the fact that the images are stronger. I tend to look at pictures more than read articles. They have started to use black and white images again to make the product more powerful, and it catches your attention. (1) M, 1 12. My eyesight is not as good as it used to be, so I like to be able to hear the advert and what is being advertised. I like to sit down and watch television after I’ve been at work; it helps me to relax and I think that helps me to be drawn into the advert. (3) F, 4 13. Because someone is talking to you, you are more likely to pay attention to the television because you are waiting for your programme to come on. (3) F, 1 14. They use lots of colours and are appealing to the eye. You are more likely to watch television and pay attention to the adverts, whereas if you see it on a billboard or magazine then you are just glancing at it and not actually paying much attention. (3) F, 1 15. The adverts on billboards are very big and easy to read. I do a lot of travelling, so I am on the go all the time, so I pass many each day. When I am stuck in traffic it gives me something to look at. (2) M, 5 3. Researcher C Question:† What makes such images powerful†? 1. You are forced to look at the image because you’re already reading the magazine and, unlike TV, you can look [at] the images for as long as you want to. (1) M, 1 2. The way they use images to provoke certain thoughts. Often they use sex to sell products. (1) F, 1 3. Because television is more easy to pay attention to than something like reading. (3) F, 2 4. It is interesting to watch television because theirs [sic] moving images and  sounds that grab your attention. (3) F, 1 5. You get the advert’s message where all you have to do is watch. (3) F, 1 6. A lot of adverts are made to be enjoyable and entertain. (3) M, 1 7. Their [sic] more interesting than something in a magazine. (3) F, 1 8. It’s fun to watch. They use ideas that will appeal to certain people. (3) M, 2 9. It is interesting to watch. (3) F, 2 10. The use of colourful imagery means that you pay attention. (1) F, 1 11. Thoughts are presented to you particularly when you are waiting for a programme to come on, and so your [sic] forced to pay attention to them whereas reading it requires effort. (3) M, 2 12. Because it uses sound and moving images to create an experience. (3) F, 1 13. It’s like watching real life. (3) F, 1 14. TV is entertaining to watch and so you’re more susceptible to the ideas adverts present but you don’t necessarily notice it because you’re being entertained. (3) M, 1 15. TV is fun to watch. (3) M, 1

Chronotopic Identity In Invisible Man English Literature Essay

Chronotopic Identity In Invisible Man English Literature Essay Ralph Ellisons Invisible Man is a novel of deliverance from darkness to light, a resequencer of cognitive awareness and differential patterns of conformity. It rejects imitation, deeming it as nothing more than a form of limitation, a burden hampering the doctrine of artistic creation. The novel appeals to the indirect participation of its readers in determining the mechanisms which constitute a collective conscience, a moral voice which communicates for us and through us. The author commits to his duality as a mainstream educated, patriotic American insider and his often frustrating position as a repressed minority, a victim persecution, the racial outsider. His status has the potential to propagate a significant amount of perceptual liberation as he is granted insight, unrestricted access into both fundamental facets of the American cultural construct. Ellison is an outspoken denouncer of extremism in all of its forms and manners of content, placing great emphasis on accurate depictions and justifiable service control, banishing impulses or other manifestations of emotion which tend to either embellish or diminish the narrative. The novel functions by utilizing a strong internal voice attempting to claim the spoils of jazz and random materialization of captured imagination. Generating the narrative voice is not however an entirely independent endeavor as Ellison must preoccupy himself with exhibitions of intent that mark familiarity in terms of style, character development and literary form. He manages to capture random synchronicities in the fabric of language and tame them under the banner of intention and literary design. Language is thus able to ascend to a tier where it is no longer restricted to simply expressing ideas; it begins to generate independent thought, become the forger of identity as an instrument of both creation and deception. From this standpoint, one is almost obligated to view Ellisons writing as an act of patriotism and national pride. But he is by no means a celebrator of the founding fathers or other such bribers of destiny. He bows to the common man, the carrier of tradition and the giver of love and enlightening humanity. Powerful men are perceived as the enemies of equality and freedom inside the American experiment. This pseudo-communist view and manner of interpreting deeds, individuals and events will trigger an internal conflict inside the mind of Ellison himself who viewed communism as a corrupt and bankrupt ideology and treated it as such, indirectly of course through his portrayal of the Brotherhood in Invisible Man. The perception of Afro-Americans is modulated to encompass not only their immediate predicaments, but also the trigger-elements of their past that had obstructed their development as a group and as individuals. Slavery is the key element inside a shameful national battlefield whose remnants still included segregation, unwarranted racial presuppositions and a lack of equal opportunity and respect. Yet Ellison does not let rage or Black Nationalism get the better of him. His solution for mending the hearts and minds of all parties involved is based on love, tolerance, affirmative action, exploring the elements that unite us rather than embracing those which have the capacity to tear our shared humanity asunder. Ellison is one of Americas gatekeepers of moral history. His influence on the Afro-American novel and the American novel as a whole may have hastened the emergence of the Civil Rights Movement. He carried inside his writing the intellectual turmoil of his generation and set the standard for a new moral and artistic comprehension of 1960s America. His objective was not to portray a coherent image of individual identity, or of black identity but the identity of the American rainbow, the melting pot of intimidating complexity. His verbal flow and communicative fortitude served as a release valve for the creative energies of his countrymen. The great American writer acknowledged Faulkner, Melville or Hawthorne but above all he paid homage to the almost sacred pieces of paper (the Constitution and the Bill of Rights) which had dictated the moral imperatives shaping the beautiful destiny of his beloved America. His patriotism was not uncommon for an individual living in 1940s and 50s Ameri ca; what was oddly inspiring however was the fact that he managed to unreservedly love a country that had at times rejected and humiliated him because of the color of his skin. Invisible Man is a novel of trust and belief in the ideals for which America stands. Had it not been for Ellisons patriotism and trust in Americas pledge of liberty and justice for all his novel would never have been written; because despite his faà §ade of irony and pessimism Ralph Waldo Ellison is a true believer that change will come, that he himself can make a difference through his work and generous humanity. The novelists responsibility and debt to society cannot be overlooked or ignored towards the realm of perdition. Both form and content must coexist and serve the authors creative infrastructure, a convergence hub where literature and democracy become intertwined creating not only mentally endowed characters but also intelligent, opinionated citizens/readers who have the courage and mental clarity t o change society for the better. Imagination does not run its course individually and independently. In Invisible Man for example it responds to the needs and compensative prerequisites of American life. This complex and immensely creative subroutine of the human mind governs the flux of the yet undiscovered or under-discovered recoils of fate, regulates preoccupations of solitude fills in the blanks of our existence as all true creation begins with imagination and if we seek to better ourselves we must first envisage it with our minds inner eye. The protagonist in Invisible Man is meant to become the perfect American citizen but he is still in beta testing. A more congealed version is set to surface after the author has fully experimented with his test dummy and exhausted all potential behavioral simulations generated by his mental resourcefulness. The final version of the character should be very astute in reflecting not just destiny or possibility but also Americas variations and complexity, referring here of cou rse to its cultural heritage, racial, gender and class interactions. Invisible Man must not be approached solely based on its intrinsic value. Like any work of art its dedicated objective is to move, transport or transform even abstract concepts such as democracy or perceptions of freedom. Ellison was well aware of this reality and also mentally converged on the topic of control by the artist versus the readership over the resulting cultural product: the work of art begins to pulsate with those meanings, emotions, ideas brought to it by its audience, and over which the artist has but limited control (Ellison qtd. in Callahan 1995:94). After setting in motion multiple perspectives dealing with creation as an act of control, he attempts a power play through which the author must fully detach himself from his work, set all personal subjectivity aside and become his own personal appraisal specialist by taking on the role of the reader who must objectively assess a work in progress. This creative method is deeply rooted in imagination, and the ability to i mmerse oneself inside a fundamentally different role caresses the realm of empathic intelligence, setting about to comprehend the hidden truths behind socially assigned roles and adaptive, intellectual democracy. The rampant success of Invisible Man ignited a vast whirlwind of undignified criticism and unwarranted, feeble justifications. The fact that the book was well ahead of its time concerning matters of race, gender or social affiliation caught the attention of many critics of that time who were unfortunately locked inside a limited mindset, unable to comprehend a visionary such as Ralph Ellison. They interpreted the defiance of norms, categories and labeling as nothing less than literary, social and cultural heresy. The random, free-flowing, fluid literary style Ellison had perfected from his adaptations of jazz was also deemed precarious, seen as lacking in consistency and proper planning. The writer justly and calmly defended his novel, explaining, justifying and clarifying all issues related to his novel regardless of time constraints or argumentative relevance. His eloquence and patience as well as his ability to enhance predictions partaking in an astonishing pre-revelation of the American collective eventually earned him the praise, respect and recognition he most undoubtedly deserves. The novel comes as a response to a creative higher calling, a repayment of spiritual debt, a brave statement of honor and dignity. Ellisons working notes and letters have rendered clarification relevant to the conceptual and structural apparatus behind Invisible Man. The first part of the Working Notes analyses not only the causes of invisibility but also its subsequent manifestations and the impact it has on all parties involved. He uncovers two main sources of invisibility which are strongly rooted in the American cultural paradigm. The first generative element of invisibility is human nature itself. Man is instinctually pre-programed or pre-conditioned to interpret all physical, mental or spiritual differences as signs of inferiority and potential threats. This unfortunate reality enforces unnecessary clustering and segregation, separation and even conflict. Invisibility is not only a prerogative of race, gender or religious orientation. Individuals have often found themselves in a state of conflict or just ignorance because of trivial differentiations such as being from another city, speaking with a slightly different accent or supporting a different sports team. The conclusion is that no matter how small or big the differences, people are more than willing to surrender their personal identity to that of their respective arbitrary collective. They incapacitate themselves from seeing members of the rival faction as fellow, kindred beings and embrace a path of antagonism and dismal competition. The second factor of invisibility would be what Ellison identified in his notes as the great formlessness of Negro life. Cultural values here are highly volatile and exposed to a continuous stream of transformation and evolution. Afro-Americans are also subjected to often debilitating and diverse hardships from which only powerful individuals emerge with their personality, identity and sanity intact. Therefore it is difficult to create a stable, visible version of oneself inside a shifting and diverse ethnic universe whose objective is to heap disorientation rather than provide a marginally functi onal moral compass. The issue of compromise has largely gone unseen in the novel. On the surface it is a concept or deliberate lack of action which leads to a passive resolution of conflicts. Taking a more in-depth look however reveals that compromise merely postpones a brutal reaction or conflict. This method leads to the accumulation of tension, an overwhelming increase in the parameters of rage and self-loathing. Compromise draws its energy not from wisdom but from weakness because the truly powerful do not compromise they just make merciful enlightened concessions from time to time. The unnamed hero in Invisible Man joins the Brotherhood and later serves its nefarious plans not out conviction but out of necessity. This ruthless left wing organization which is nothing more than a literary expression of the real life Communist Party uses the main character as he allows himself to be manipulated. He catches rare glimpses of what goes on behind the curtain but he refuses to see and acknowledge the truth . And herein lurks his predicament: the truth cannot and will not set him free, not the weakened version of himself anyway. The truth always reaches everyone no matter how strong or elaborate the deception might be, yet it is always meant for those who have the power to accept it. Weakness and compromise can also lead to the dissolution of family values. The protagonists sexual indiscretions with a married woman are overlooked by her husband in the interest of politics. The fact that there is no vindication for this dastardly act confirms that our character is indeed for all intents and purposes invisible and also that modern day society is severely dehumanizing as under the false and frail mask of a pseudo-enlightenment a man is forced to himself find, accept and provide justification for adultery and sentimental betrayal. Devising his female characters spawned a great deal of compromise for Ellison himself. Most women in the novel are depicted as prostitutes or secret agents of deception and misrepresentation. Mary Rambo is the only positive female character in the novel, a nurturer, a benefactor for the protagonist, a mother figure. Despite all her qualities however she can never be a true partner for the invisible man as she utterly lacks eroticism or passion. She cant complete him; she can only tend to a limited amount of wounds. From Ellisons Working Notes we are made aware of what could have been the unnamed characters significant other. Sadly enough she never made the roster. Louise was envisaged as seductive, charming the flagship of American ideals of freedom, democracy and fertility. Her relative perfection sort of defeats the purpose of the whole novel. The main character must be assaulted, tested and prodded from all directions. His hardships are transformative, motivating, the defining ini tiators of his true identity. Give him love and redemption and you might end up with a Garfield-type character, too lazy and unwilling to seek transformative confrontation. So sadly enough we ended up with good old Sybil, Ellisons little compromise, who happens to have a bad case of jungle fever and whom the main character regards as nothing more than an obstacle and possibly a source of non-essential information. The end of the novel commandeers a corpus of interactive integrity where Ellison appeals to both novice and specialized readers. He reveals the representative voice of his narrative, a raft of hope carrying with it the encoded pride of our shared humanity: Being invisible and without substance, a disembodied voice as it were, what else could I do? What else but try to tell you what was really happening when your eyes were looking through? And it is this which frightens me: Who knows but that, on the lower frequencies, I speak for you? (Ellison, 1995:581) 1.3. Ralph Ellison: Between Addiction and Tradition Ralph Ellison underscores the linkages and connections between Afro-American Culture and mainstream American culture, based on a hope of potential synergy, choosing to disregard arbitrary bonds of restrictive servitude. The limitations to his method are very few as he manages to create new worth through the exploration of the infinite possibilities conferred by folk tradition, jazz or the tales of old. He promotes his narrative as a stable and truthful presence in the discontinuous, swiftly changing and diverse American culture. His body of work expresses a blues-like absurdity in accepting a personal desire to defy limitations, seeking not simply a portrayal of tradition, but a translation, a decryption of its wider, more precise meanings. Ellisons blues attest to the agony of life and the distinct possibility of overcoming all adversity through sheer wealth of spirit and desire to carry on by using pain as a catalyst rather than succumb to its destructive charms. Several essays in Shadow and Act call attention to the purpose of folklore and its inner workings, as they strive to preserve the repeated situations that had once formulated the existence of a well-defined group of individuals, capturing the beauty of thoughts and emotions. The wisdom and spiritual wealth of a group, its symbols, icons and heraldic legacy and ultimately its desire to live long and prosper, generated according to Ellison, an essential truth which captured the spirit of all blacks. Folk symbols can utterly annihilate time through their simplicity, and an entire culture can revolve around a raw image, a universal rhythm. When addressing the black experience Ellison is a firm believer that folklore confirms the Negros willingness to trust his own experience, his own sensibilities rather than to permit their oppressors and masters to decide these fundamental things for them. Folklore therefore becomes not only a source of cohesive identity but a resource for freedom as w ell. Black American folklore functions as an integral part of American and Western culture. Ellison recognizes the merits of a black tradition in confronting new American and global issues, by extracting from life new and profound definitions of joy. Black culture makes wide use of characters who represent folk cultural archetypes functioning inside a wider context of strategic symbology, representing various forms of art, music, religion or folk poetry. In Invisible Man the characters provide contrast and conflict with the lost nature of the invisible narrator who hovers above the storyline observing and sometimes triggering events which consolidate the narrative drive. The slave woman appearing in the prologue is meant to confirm centuries of victimization and hardships, and announce a propulsion towards embracing and understanding freedom. The grandfather who appears several times throughout the novel is a toxic character. He embodies the ambiguity of the past, a monument of bitterness and spiritual limitation which can have potentially crippling and debilitating consequences. The old mans gregarious survival strategy of allowing the so called self-destructive nature of the white man to run its course confirms a false and contagious grasp of what is real and functional. His yessing strategy worthy of the great Napoleon himself has nearly fatal repercussions for his grandson who adopts the strategy of his elder not out of belief but out of confusion and desperation. From a cultural point of view Invisible Man only has two characters who encompass both folk and contemporary black tradition: Trueblood and Mary. Jim Trueblood is on a very basic level an expectant father, a family man, a maker and supporter of life. Yet he is also a rapist, a pedophile and a performer of adultery and incest. The sins of this father cannot be justified through oniric dementia. His heinous act does not prevent him from finding redemption through music: I looks up and sees the stars and I starts singing. He also reaches a very dangerous Popeye the Sailor type conclusion, an empty statement that allows justification for just about anything I aint nobody but myself. Putting aside the repugnant nature of this character one cant help notice that he is deeply rooted in tradition; his humor, storytelling and manner of speaking exemplify the turmoil of his ethnic, racial and social legacy. Trueblood is also a part of Western tradition. He acknowledges his weakness and the sins of the flesh and in his twisted way he tries to be a family man: Im a man and man dont leave his family. From a psychological standpoint, Truebl ood is part of the Western tradition of incest entering the realm of Freudian psychoanalysis and dream interpretation. Mary Rambo is the only character in Invisible Man whom Ellison depicts in a positive manner. All other women are either prostitutes, crazy, sexually deviant, manipulative or lack a moral compass. Mary however is a kind, nurturing individual with a tremendous potential to eliminate the pain and suffering of those around her. She benefits from a robust humanity deeply anchored in the beauty and common sense of folk wisdom and time honored traditions. This female character manages to perfectly integrate into the crazy life of the metropolis without abandoning her individual complexity. She is never tainted by what festers around her and remains true to her pure and genuine calling. Ellison is able to comprehend both the splendor and the horrific nature of black culture. He uses language for example as a verbal facilitator for the most noble of human thoughts. The rich language of the South, the blooming spoken word of the North, the joyful verbal flow of 50s Harlem are all pitted against the ability of language to manipulate, to control, to create riots and inspire fear. Folk traditions, associated with other mechanisms of human comprehension, invite both the writer and the reader into the intimate life of blacks in America, allowing us to discover and observe them in celebration or tribulation, gripped by bliss alongside family and friends or in their darkest hour of need. Ellison employs cultural tradition without overusing external connections. His dramatic recoil is often based on a system of illusions which in the end exposes the betrayal of blackness while at the same time expounding a traumatic treatment of folk values. Folklore does not exist for its own sake. Its governing principle is to override futility within the confines of strict thematic structuralisation and dramatic undertones. Ellisons conceptual apparatus overpowers outdated representations of the southern folk community deeming them obsolete and leaning towards a more pre-individual approach to the matter at hand. He accomplishes an in-depth look into the mind of the individual or their respective collective. His characters are by no means nonsentimental or monosentimental, exploring previously untapped levels of the Afro-American psyche, reaching a point of cognitive no return. This tinkering about with both collective and individual representations of black society is done with flair and a great deal of humor and irony and herein lies the intrinsic value of Invisible Man. He makes the exploration of personal and group identity appear simple, natural and free flowing. Ellison has a very firm grip on the obvious and strives to implement cultural representations bearing in mind the potential of folklore to bring forth both enlightenment and spiritual unease. His intention is not to call down the proverbial thunder on the established order of perception as he is by no means a revolutionary writer. The milestone he sets out to complete is simply to interconnect Western symbols and mythology with black culture and folk wisdom in the hope of understanding and accepting the rules that govern this particular paradigm. Ellisons connection to the West, the systemic support in Invisible Man, offer an almost mathematical precision between creative consistency and cultural pronouncements. Larry Neal credited Ellison with a broad spectrum of theoretical sense, an intimidating corpus of knowledge regarding the explosive tensions underlying the Black mans presence in the United States. (Neal, 1968:9) Invisible Man resonates as a powerful pledge which is fully committed towards grasping the depths and complicated splendors that forge the definition of blackness. Ellison appears hungry to exploit the functions and dedicated objectives of language. He is not burdened by his cultural responsibility, but rather he views it as a method of release, embracing a higher calling of both a universal writer and a black writer. His hunger for definitions, the study of mannerisms and collective deductions stake their claim on a narrative that is offered with apparent ease and an almost godlike understanding of the black condition. There is music and ease behind his equanimous imagination and desire to embrace the noesis of his forefathers. A clinical presupposition would therefore entail an absolute independence inside the creative laws which define his conceptual apparatus. His examination of blackness though perfectly expounded and formulated is not without precedence. William Faulkner laid t he foundation for Ellison through a manifold of emblematic devices and astonishing accomplishments in capturing the proverbial zeitgeist of the South. Although Faulkner asserts himself as the deepest of the southerners, a larger than life communicator through symbols, Ellisons work should not be misconstrued as imitation or worse, as being written from an anxiety of influence. Ralph Ellison is an adequately developed writer, one profoundly original writer who is able to provide us with fresh new insight into Afro-American culture. His tree of literary knowledge casts a large enough shadow enabling him implement a black focus that gathers success in its encounters with an audience immensely appreciative of his creative undertakings. Ultimately Ralph Ellison produces a genuine and stimulating complexity when it comes to writing based on Afro-American culture and folk traditions. He commandeers cryptic messaging, appearing almost intoxicated with the power of his own written word and duty towards creative instruments of mental debt and depth. Folk tradition for Ellison is not proliferated as an end in itself, the author is severely self-conscious and bewildered by the overwhelming merits of simple traditions that have stood the test of time and enabled their carriers to maintain a coherent sense of identity. True folk forms provide us with a celebration of life, a righteous use of the flexible service instruments which fuel hope in the name of tradition, a proud remembrance of the past that is bound to secure the future. 1.4 Chronotopic Identity in Invisible Man Mikhail Bakhtins systemic apparatus of emblematic devices comprises cognitive depths which function beyond arbitrary boundaries of simple cultural relevance. Therefore applying Bakhtinian mechanisms of comprehension to Ralph Ellisons Invisible Man is a fully warranted undertaking encompassing both structure and a stern analysis of desirable and justified content. Bakhtins conceptual framework can be held accountable for altering cultural realms outside its borders of encounter, supplementing external ideas, improving and completing them. All disseminated elements are interconnected, lacking in explicit manifestation, adhering to implicit introduction and dialogic confrontation. Bakhtin asserts that no work of literature can exist as a separate, independent entity. Any literary text is in a state of flux, maintaining communication with other literary voices or streams. The influence can reside in imitation, modular transformation or adaptation, or even rejection which is nothing more than a reversal of method. A text is always informed by other texts and at the same time it has the duty to inform its readership. The connection between two texts is by no means constrictive or parasitic in nature. Its symbiotic orientation capitalizes on interdisciplinary dialogue and voice structure, honoring social complexity and linguistic wealth: The internal stratification of language is a prerequisite for the novel. The novel orchestrates all its themes, the totality of the world of objects and ideas depicted and expressed in it, by means of the social diversity of speech types and by the differing individual voices that flourish under such conditions. The links and interrelations lead to the novels heteroglossia and dialogization. (Bakhtin, 1981: 263) Identity formation, cultural memory and religion are paramount in the understanding of blacks and whites not as mere individuals but as complex, interconnected cultural entities. Bakhtins approach is atemporal and universal, allowing us to not only see or understand Afro-American culture but also to expand its deeper meanings, adapt and improve our own culture, enable a positive cross-cultural contamination by upgrading our shared humanity and collective heritage. Certain Bakthinian matters of interest such as power and control, materialism, (re)structured social and ethnic relations, dialogism, spatial and temporal paradigms provide the necessary competence to outline patterns of relevant functionality in Invisible Man. Ralph Ellisons displays a considerable amount of dialogic audacity as a method of integrating social strategies in his novel. His principles are governed by mental alacrity and argumentative observations which often foster resentment and playful overtones of deceptive chaos. Ellison and Bakhtin possess a dedicated, shared infrastructure, a common ground where their variations in discourse can become intertwined and intervene in the establishment of philosophical augmentations and consistent power structures. The boundaries between the two become nothing more than non-cohesive, penetrable conventions which allow transcendent voices to define the desires of randomly assigned trust and determination. Envisioning Invisible Man as a Bakhtinian novel one cant help but detect the ubiquitous Carnivalesque elements of perception which generate and govern the social environment. The Carnival entails a state of absolute liberation and subsequently a state of pseudo-anarchy, capricious libertinism and equality. It exists outside political, economic and social restrictions, suspending the status quo, living up to ideals of randomness and improvisation. It is a festival which celebrates the annihilation of individual hierarchies and the dismemberment of forged and unjust equilibriums. There is little room for political ambitions or extravagant portrayal of mediocre deeds. The Carnivaleque is a counter reaction to those abusive systems which strive to acquire our humanity with thirty pieces of our own silver. Another essential Bakhtinian concept that is of great importance to Invisible Man is that of the chronotope. Time-space describes the dual matrix behind the emergence of Ellisons novel, understanding both history and the topos on which it occurs. Ralph Ellison bends time to his liking offering nonlinear and often simultaneous projections engaging the readers attention and selective intelligence, inviting him to experience: [A] slightly different sense of time, youre never quite on the beat. Sometimes youre ahead and sometimes behind. Instead of the swift and imperceptible flowing of time, you are aware of its nodes, those points where time stands still or from which it leaps ahead. And you slip into the breaks and look around. (Ellison, 1995:8) This enigmatic passage distorts the accepted perception of time, offering a multilayered temporal construct which seeks to achieve transference of control while at the same time generating a climate of insecure reclusiveness and underprivileged substantiations of unclear history. The chronotopes initial manifestation in Invisible Man is done through the use of the fictional present. We are informed with great equanimity and familiarity that the narrator dwells in a coal cellar which is designed as a cocoon of self-banishment, an in-between world, a self -imposed Purgatory from which he can be emerge a new man, ready to confront his previous oppressors and the flawed systems that had spawned them. Time here contracts fissuring the containment of common meanings, creating a brave new nexus of darkened topography and supporting a cronosphere of intimidating and deliberate variation. The chronotope is the fulfiller of tradition, an astute element/method which defines our sense of community and social history. According to Mikhail Bakhtin, The chronotope is where the knots of narrative are tied and untied []. Time becomes, in effect, palpable and visible; the chronotope makes narrative events concrete, makes them take on flesh, causes blood to flow in their veins []. Thus the chronotope, functioning as the primary means for materializing time in space, emerges as a center for concretizing representation, as a force giving body to the entire novel. All the novels abstract elements philosophical and social generalizations, ideas, analyses of cause and effect gravitate towards the chronotope and through it take on flesh and blood, permitting the imaging power of art to do its work. (Bakhtin, 1981, 250) Time and space are inextricably intertwined with respect to the fundamental acknowledgement of uni