Intrusion Detection System Essay Example for Free

Intrusion Detection System Essay Introduction There are several security systems that were developed to resolve serious issues pertaining to the safety of a particular network or organization structure. Malicious attempts to access and make use of such systems without permission from the owner of the said network have been damaging to numerous businesses and have exposed a lot of highly confidential files. As a result, more money has been lost and profits have been decreased greatly. However, many companies are still clueless about the ways on how to stop this information technology theft and the computer hackers continue to proliferate from this illegal works. One of the solutions that are currently available to resolve the abovementioned problems is to utilize a software-based intrusion detection method. This can also be a mixture of both hardware and software implementation dedicated to stop any unwanted access to information by any user attempting to get in on the said system. It is also intended for detection of any malicious wares that is being injected into the computer system. In addition to that, any attack even from authorized personnel who deliberately destroys the files and data in the network are also being identified by the said infringement recognition scheme. There are several modules that are being integrated to establish an intrusion detection system. One of the major parts of an intrusion detection system is the transducer. These transducers are devices that are responsible for producing logic information on the system. Its major role lies on the sensitivity of the said sensors being used for detecting such harmful files or manipulations. Another module that is a part of the anti-intrusion scheme is the monitoring system that is in charge of controlling the transducers or sensors. It also provides periodic observation of any event that occurs on the area covered by the system. The next module that completes the intrusion detection system is the central processing structure. This records the observed events by the monitoring system and processes the appropriate response for the said network stimulus. This also decides if there will be approval or denial of access and service. Anti-Intrusion Scheme Terminologies There are terminologies that are associated with the intrusion detection system. Alarm or alert is a term used if there is an attack detected by the system. True attack stimulus is a phrase that is used to describe an incident that causes the anti-intrusion system to send an alarm signal and respond accordingly similar to the real aggression happening. False attack stimulus, on the other hand, is used when the intrusion detection scheme produces an alert response even when there is no attack occurring. False positive is the phrase used to describe when an alarm was made by the system even there is no actual system attack occurring while False negative is used when there is a failure on the part of the system to detect an actual assault on the system. Noise is the term used that interferes the original data and that can cause false alarm on the system. Another terminology used in the system is the site policy wherein it includes the guidelines and regulations that covers the entire organization that has an intrusion detection system. Site policy consciousness is the terminology used to describe the ability of an anti-intrusion scheme in a continuous changing environment. Intrusion Detection System Types Several variations of intrusion detection scheme were already developed and each has its distinct approach and modules like sensors, processors, and monitor devices. Each type has its own system processes depending on the need of the corresponding network being served by the said computer security systems set-up. Hybrid types or combination of two types is also being used by some networks to establish their need for network security system. Classification of Intrusion Detection System Source: www. windowsecurity. com Network Intrusion Detection System A network intrusion detection scheme is a type of an anti-intrusion arrangement where the transducers are strategically located in critical points being covered by the system. Particular borders are also recognized on the network systems that are considered prone to malevolent traffic flow of information. Protocol-Based Intrusion System The protocol-based intrusion scheme is a network intrusion category that processes on the protocols for any improper or unlawful message flow or any sort of unlawful access of the network. The sensors used with this type of system are placed at the front section of the server network to be able to analyze communication protocols between connected computer devices. In a web-based network, the protocol being observed is on the internet protocols being used to interconnect the said system set-up with other networks also linked to the internet. Application Protocol-Based Intrusion Detection System This type of anti-intrusion set-up comprises of approaches where the monitoring system is focused on a specific type of protocols particularly under the highest layer in the OSI model which is the application layer. This scrutinizes the application layer software being used in the system against any sort of illegal activities that can be damaging to the system as a whole. Host-Based Intrusion System The hot-based intrusion system focuses all the monitoring efforts on the activities made by the hosts where various software installations are located. It also looks on application logs and other file variations for any intrusion states. Passive System against Reactive System A passive anti-intrusion system provides an alert signal once a particular sensor detected a likely network security violation. It also log important information related to the said detection for future references on the said intrusion attempt. On the other hand, a reactive intrusion detection system provides a more responsive approach on the network infringement attempt on the set-up. The said reactive system makes some real-time adjustments to counter the said intrusion like resetting the link or the firewall program that would be necessary to maintain the security within the network. Such adjustments occur instantly, depending upon the pre-programmed responses of the intrusion system on the said network infringements. An intrusion prevention system differs a lot from a conventional intrusion detection system because the first looks for any possibility of harming the system before the subjected program or software enter the system while the latter only detects for the any possible intrusion after the entrance of the said suspicious programs. With the use of firewalls, they filter the programs that might pose risks on the network and denying access from any unknown sources or unreliable hosts. Invasion prevention scheme can also be classified under a specific firewall application layer. Intrusion detection structure uses two common methods in detecting any anomaly in the system. One of these methods includes the statistical process of determining whether a network infringement occurred in the system. This approach is called statistical anomaly-based technique. Another method that is also being employed in the intrusion recognition system is the signature-based technique. Under this approach, any network attack is being recognized through familiar patterns which are acknowledged as system attack signatures. Many of these identified attack signatures are being held in the database of a computer system for future references and further detection will be much easier for detection of these familiar network intruders. Moreover, the lists of these signatures are continuously being renewed to ensure the validity of the threat signatures on the system. All intrusion detection modules have constraints in their overall routine and efficiency in performing its duties to detect network anomalies in the system. One of the limitations that hinder the effect of anti-network hacking system is the noise that degrades the reliability and sensitivity of many of the intrusion detection schemes. There is also inherent noise on the system that should be controlled to be able to produce better detection results. Corrupt data and inefficient recognition of potential intruders are some of the problems resulting from the proliferation of noise in the entire network security set-up. Another problem is that real threats on the network system occurs less frequent compared to invalid risks that also appear on the system. Because of this, anti-intrusion systems sometimes neglect the real warnings and looked at it as another false attack where problems begin to propagate. The next limitation is on the need for regular updating of threat signatures. Without such efforts, some agents that causes harm to the entire system would easily passed on the security line because the said network anti-infringement scheme do not have the update information on the current or new harmful agents that might inflict damage to the system. Anti-intrusion techniques can also be bypassed by other means and this can be done on several ways. One of the techniques is to develop more network attack procedures as a product of thorough research on the current protection systems. Loopholes in the anti-intrusion schemes are also valid grounds for development of new approaches on how to circumvent the security hurdles implemented by the said anti-intrusion procedures. (www. ) Developments on Intrusion Detection System A lot of advancements in the field of intrusion recognition system are being made to resolve the key issues in the said system. Various ideas continuously undergoes experimentation for further testing and implementation once the test results appear to have passed all the standards set by the authorized technical agencies. One key development in the field of network security system is the inclusion of access logs for to be able to trace any anomaly that occurred during the entire operation of the network. In the year 1984, another valid finding was made with regards to the possibility of network attack anomalies with the increasing amount of memory being used. It was stated that the need for more resources that can be used to scan and monitor the entire system. Two years after, a model was structured and made available by a computer network professional defining the over-all composition of an anti-intrusion scheme. This model was adapted by many companies and implemented on their own respective systems. The model utilized appropriate mathematical tools that analyze data statistically. Neural complex algorithm is also being integrated into the anti-intrusion structure to have a more interactive approach in dealing with network violators. This neural set-up poses more advantages compared to the mathematical approaches. (www. windowsecurity. com) Conclusion Intrusion detection system plays a vital role in managing a network communications structure of companies. Though the scheme has complexities in terms of the processes and the modules included in it, the anti-intrusion system still has greater benefits compared to the aforementioned intricacies of the said system. Various developments are still under way in order to enhance the procedures of detecting network anomalies that are trying to implicate the system. Competent people should also be assigned on this task of monitoring the flow of the network because much responsibility is assigned on maintaining the entire system hack-free. Continuous upgrading on the approach should also be made regularly to ensure that they are in pace with the network violators and its illegal schemes to get access on the confidential data and files of a network. Moreover, system hardware and software should also be updated on a regular basis to avoid lapses on its primary function as an anti-network infringement system. References Intrusion Detection Scheme. Retrieved on April 26, 2009, Retrieved from www. windowsecurity. com Elson D. : â€Å"Intrusion Detection, Theory and Practice. Retrieved on April 27, 2009. Retrieved from http://online. securityfocus. com Frederick K. K. : Network Intrusion Detection. Retrieved on , April 28, 2009. Get well soon www. webonline. securityfocus. com.

The Power and Influence of Advertising Essay Example for Free

The Power and Influence of Advertising Essay 1. Introduction The questionnaire has been designed to record respondents’ views on the power and influence of advertising in various media. The questionnaire consists of six questions, designed to collect both quantitative and qualitative data. Five out of the six questions (questions 1, 2, 3, 5 and 6) are closed questions, suitable for the recording of quantitative data. Respondents are offered a selection of pre-written answers and choose the category or categories most suited to their profile or opinion. Questions 1 and 2 record respondents’ basic personal details, whilst ensuring that each respondent remains anonymous. Question 1 records the respondent’s sex, and produces nominal data. Question 2 asks respondents to select an age category. This is a preferable practice to asking respondents’ exact age, as people are occasionally unwilling to reveal this information, thus resulting in missing data. This question records ordinal quantitative data. Question 3 asks respondents to choose which form of media they consider to be the most powerful. The questionnaire allows a choice of three responses; â€Å"still image (magazines and newspapers)†, â€Å"still image (billboards)†, or â€Å"moving image (TV)†. This question records nominal quantitative data. Question 5 asks respondents to record whether or not a skilful advertising campaign would influence them to vote for a particular political party, purchase a particular product or brand, or revise their opinion on a specific issue or cause. Respondents are able to select as many or as few options as they wish. This question also records nominal data, as no chosen option is of a higher value than the others. Question 6 records ordinal quantitative data by asking respondents to gauge their opinion of how much they feel that they are influenced by advertising, in comparison to other people. Respondents have the option to choose from three options; â€Å"less than other people†, â€Å"more than other people†, or â€Å"about the same as other people†. In contrast, Question 4 is an open question, designed to allow respondents to elaborate on their perception of the power and influence of the specific media focussed on by the researchers. Naturally, this type of in-depth response contains far more detail, allowing an insight into the individual respondent’s feelings and opinions on the issue. The data provided by this type of question is also more difficult and time-consuming to analyse, as the analyst must sift through each response in detail. Qualitative data of this type could possibly be allocated to separate categories to allow a quantitative analysis, but this would lose any subtlety inherent in the detail, and the categories would offer a fairly crude interpretation of the responses. 2. Design Issues Although each researcher has asked all respondents exactly the same  questions, there are minor differences in the design layout of each researcher’s questionnaire. Researcher A lists all available options for each question on the questionnaire paper. He then records all quantitative responses with a YES or NO beside each respondent’s choices. Similarly, Researcher B also lists all available options for each question on the questionnaire paper. She then circles all respondents’ selected quantitative responses. Researcher C adopts a slightly different approach to recording his data. Except in the case of question 5, a multiple answer question, where all potential answer options are displayed on the questionnaire paper, Researcher C simply records each respondent’s answer to a single choice question below the appropriate question. Researcher C also attaches an alphabetical annotation to the available choices in question 5, apart from in the case of questionnaires 14 and 15. A survey designed to obtain data on the power and influence of advertising in various media could possibly be made more inclusive by including a question on advertising via the world wide web. 3. Results Each of the three researchers obtained 15 completed questionnaires. All quantitative and qualitative responses for each researcher’s questionnaires are detailed in appendices 1 (quantitative data) and 2 (qualitative data). A summary of responses, attributed to each researcher, is given below. 3.1 Quantitative Data 3.1.1 Sex Each researcher has gathered data from both male and female respondents. Researcher A’s responses are heavily biased towards female respondents; 3 males (20%) as compared to 12 females (80%). Both researcher B and Researcher C have achieved more of a balanced sample, with 6 male and 9 female respondents each (40% and 60% respectively). 3.1.2 Age Group The age range of respondents differs dramatically, depending on the researcher. Researcher A’s respondents are fairly evenly spread across the age range, with almost half the sample (46.6%) above the age of 40, and just over half the sample (53.3%) below the age of 40. Researcher B’s data also includes respondents from each age group, although the sample is heavily weighted towards respondents in the 18-25 group (53.3%). Researcher C’s data is far less representative of the complete age range, only containing respondents from the 18-25 and 26-30 age groups, and here it is heavily biased towards the 18-25 group (73.3%). This disparity of sex and age representation may have an effect on the subsequent responses for each researcher. 3.1.3 Most Powerful Form of Advertising The moving image (television) is regarded by the vast majority of all respondents as the most powerful form of advertising, regardless of age and gender. 73.3% of Researcher A’s respondents cited this as their preference, compared to 66.7% of Researcher B’s, and 80% of Researcher C’s respondents. Perhaps significantly, the very highest percentage preference recorded here is from Researcher C’s respondents, who are drawn exclusively from the youngest two age groups. Images in magazines or newspapers are cited by 2 of Researcher A’s respondents, and by 3 each of Researcher B’s and Researcher C’s respondents. Gender and age do not appear to have any strong influence over the data relating to magazines and newspapers, although no respondents are aged over 40. Researcher A’s respondents are both female, one aged between18-25 and the other aged between 31- 40. Researcher B’s respondents include a female aged between 26 -30, and two males from the 18 -25 age group. Researcher C’s respondents are all female, and within the 18-25 age group (unsurprisingly, as all of Researcher C’s respondents are drawn from the youngest two age groups). Images on billboards are only mentioned by 2 each of Researcher A’s and B’s respondents; the two sets of data that contain a wider representation of age ranges. The power of billboard advertising may be affected by a respondent’s age, as no respondent who cited this option is aged less than 26. Researcher A’s respondents are a female aged over 50, and a male from the 26-30 age group. Researcher B’s respondents are a male aged over 50, and a female aged between 31- 40. 3.1.4 The Persuasive Power of a Skilful Advertising Campaign Respondents are asked to state whether or not a skilful advertising campaign would have an influence on them in relation to three factors; voting for a specific political party, buying a particular brand or product, or revising an opinion in relation to a cause or issue. Researcher As and Bs sample groups identified voting for a specific political party as the factor most likely to be influenced by advertising (41.18% and 39.13% respectively). These are the two sample groups with the widest representation of age groups. 34.38% of Researcher Cs respondents identified this factor. An equal percentage of Researcher Cs respondents (34.38%) also identified revising an opinion in relation to an issue or campaign, compared to 27.94% of Researcher As respondents, and 33.33% of Researcher Bs respondents. 30.88% of Researcher As respondents identified influence over buying a brand or product, compared to 27.54% of Researcher Bs, and 31.25% of Researcher Cs (the group containing the youngest respondents) samples. 3.1.5 The Level of Influence as Compared to Other People The question of how much a respondent feels that they are influenced by advertising in relation to other people varies quite considerably by each researcher’s data. 80% of Researcher A’s respondents felt that they are influenced about the same as other people, whereas none felt that they were influenced more. Over half (53.3%) of Researcher B’s respondents felt that they are influenced about the same as other people, as opposed to 26.7% who felt that they are influenced less, and 20.0% who felt that they are influenced more than other people. Researcher C’s respondents are evenly split (33.3%) across all of the three options. Having said this, it is not possible to draw any meaningful conclusions from the data, as the sample sizes are extremely small and unrepresentative. These are, probably, all convenience samples (the researchers have delivered the questionnaire to colleagues, friends and family who they meet during the course of their weekly routine). It would be difficult to make any comparison between the three separate sets of survey data, as each researcher has obtained data from slightly differently weighted samples, as regards gender and age range. 3.2 Qualitative Data In the case of the qualitative responses, there is again variation between each researcher’s data. Researcher A’s qualitative data is extremely brief, mainly consisting of fairly short one sentence responses. The qualitative data obtained by Researcher C contains several slightly longer responses but, again, the majority are rather brief. The majority of Researcher B’s qualitative data responses are far more detailed. She has allowed her respondents to elaborate in their answers, recording the detail, resulting in potentially richer data for analysis. 3.2.1 Moving Image (TV) As discussed in section 3.2 above, the moving image is cited by an overwhelming majority of all respondents, from all three surveys, as the most powerful form of advertising. Researcher A’s respondents gave various reasons for this: †¢ Watching TV unconsciously enters your brain when relaxing. †¢ More real than still pictures. †¢ Music and talk-over help advertising. Researcher B’s respondents elaborated in more depth: †¢ I think it is because you start to desire that object, because you can see it in full detail, and you can see how it looks in 3-D. I think it is the most powerful way of advertising because generally people watch television every day, so will get to see these adverts more so than having to buy a magazine or drive by a billboard. †¢ My eyesight is not as good as it used to be, so I like to be able to hear the advert and what is being advertised. I like to sit down and watch television after I’ve been at work; it helps me to relax and I think that helps me to be drawn into the advert. Researcher B’s respondents show an awareness of the strategic placing of advertising within the television schedule: †¢ Because someone is talking to you, you are more likely to pay attention to the television because you are waiting for your programme to come on. †¢ Because certain companies advertise their products at different times according to how popular the programme is on television. Researcher C’s respondents highlight the passive role of the viewer: †¢ You get the advert’s message where all you have to do is watch. †¢ TV is entertaining to watch and so you’re more susceptible to the ideas adverts present but you don’t necessarily notice it because you’re being entertained. †¢ Because television is more easy to pay attention to than something like reading. Researcher C’s respondents also pinpoint the effects of advertising via an animated medium: †¢ It is interesting to watch television because theirs [sic] moving images and sounds that grab your attention. †¢ Because it uses sound and moving images to create an experience. 3.2.2 Still Image (Magazine or Newspaper) Still images in magazines and newspapers are the second most popular choice for respondents. Researcher A’s recorded responses are extremely brief, and therefore not particularly enlightening: †¢ Persuasive form of advertising. †¢ Colours. Researcher B’s responses are far more informative: Respondents state that: †¢ I think still images capture a moment or a feeling, and if you relate to that it can be powerful, whereas an advert can get lost in moving images, as there are so many more frames, plus a still image can really grab your attention. †¢ I think magazine adverts are quite powerful because you get to look at the picture and understand what is being advertised and what the purpose is for the advert. Also, in between lectures I read a lot of magazines so I get to see loads of adverts. Magazine adverts are nicely laid out and the colour helps sell the item. †¢ I tend to read a lot of magazines; it’s more to do with the fact that the images are stronger. I tend to look at pictures more than read articles. They have started to use black and white images again to make the product  more powerful, and it catches your attention. Researcher C’s respondents add: †¢ You are forced to look at the image because you’re already reading the magazine and, unlike TV, you can look [at] the images for as long as you want to. †¢ The way they use images to provoke certain thoughts. Often they use sex to sell products. †¢ The use of colourful imagery means that you pay attention. 3.2.3 Still Image (Billboard) Unsurprisingly, billboards are selected not only for their imposing physical presence, but also by several respondents who mention travel as part of their daily routine: †¢ I’m often on public transport†¦ they’re almost subliminal. I look at them because I don’t feel it’s as in my face as, say, TV. †¢ The adverts on billboards are very big and easy to read. I do a lot of travelling, so I am on the go all the time, so I pass many each day. When I am stuck in traffic it gives me something to look at. †¢ Billboard adverts are very powerful because they are on large scales, which means that it stands out†¦ billboard adverts are big, colourful and bold. A fourth respondent chooses this option, but states that: I don’t really like them†¦ Appendix 1: Quantitative Data 1. Researcher A Of the 15 completed questionnaires, all respondents answered all questions. Therefore, there is no missing data. Questions: 1.1 Are You†¦ †¢ Male3 (20%) †¢ Female 12 (80%) [pic] 1.2 Which Age Range Do You Fall Into? †¢ 18-25 2 (13.3%) †¢ 26-30 3 (20%) †¢ 31-40 3 (20%) †¢ 41-50 5 (33.3%) †¢ 50+ 2 (13.3%) [pic] 1.3 What Kind of Advertising Do You Find to Be the Most Powerful? †¢ Still Image (Newspaper or Magazine) 2 (13.3%) †¢ Still Image (Billboard) 2 (13.3%) †¢ Moving Image (TV) 11 (73.3%) [pic] 1.4 Are You More Likely to Do Any of the Following as a Result of a Skilful Advertising Campaign? †¢ Vote for a Particular Political Party (41.18%) †¢ Buy a Specific Brand or Product (30.88%) †¢ Issue or Campaign (27.94%) [pic] 1.5 Do You Think That Advertising Influences You †¦ †¢ Less than Other People 3 (20.0%) †¢ More than Other People 0 (0%) †¢ About the Same as Other People 12 (80%) [pic] 2. Researcher B Of the 15 completed questionnaires, all respondents answered all questions. Therefore, there is no missing data. 2.1 Are You†¦ †¢ Male6 (40%) †¢ Female 9 (60%) [pic] 2.2 Which Age Range Do You Fall Into? †¢ 18-25 8 (53.3%) †¢ 26-30 1 (6.7%) †¢ 31-40 2 (13.3%) †¢ 41-50 1 (6.7%) †¢ 50+ 3 (20.0%) [pic] 2.3 What Kind of Advertising Do You Find to Be the Most Powerful? †¢ Still Image (Newspaper or Magazine) 3 (20.0%) †¢ Still Image (Billboard) 2 (13.3%) †¢ Moving Image (TV) 10 (66.7%) [pic] 2.4 Are You More Likely to Do Any of the Following as a Result of a Skilful Advertising Campaign? †¢ Vote for a Particular Political Party (39.13%) †¢ Buy a Specific Brand or Product (27.54) †¢ Issue or Campaign (33.33) [pic] 2.5 Do You Think That Advertising Influences You †¦ †¢ Less than Other People 4 (26.7%) †¢ More than Other People 3 (20.0%) †¢ About the Same as Other People 8 (53.3%) [pic] 3. Researcher C Of the 15 completed questionnaires, all respondents answered all questions. Therefore, there is no missing data. 3.1 Are You†¦ †¢ Male6 (40%) †¢ Female 9 (60%) [pic] 3.2 Which Age Range Do You Fall Into? †¢ 18-25 11 (73.3%) †¢ 26-30 4 (26.7%) †¢ 31-40 0 (0%) †¢ 41-50 0 (0%) †¢ 50+ 0 (0%) [pic] 3.3 What Kind of Advertising Do You Find to Be the Most Powerful? †¢ Still Image (Newspaper or Magazine) 3 (20%) †¢ Still Image (Billboard) 0 (0%) †¢ Moving Image (TV) 12 (80%) [pic] 3.4 Are You More Likely to Do Any of the Following as a Result of a Skilful Advertising Campaign? †¢ Vote for a Particular Political Party (34.38%) †¢ Buy a Specific Brand or Product (31.25%) †¢ Issue or Campaign (34.38%) [pic] 3.5 Do You Think That Advertising Influences You †¦ †¢ Less than Other People 5 (33.3%) †¢ More than Other People 5 (33.3%) †¢ About the Same as Other People 5 (33.3%) [pic] Appendix 2: Qualitative Data Respondents are asked in question 3 to choose which forms of advertising she or he personally finds to be the most powerful, followed by question 4 (an open question) which asks: â€Å"What makes such images powerful†? 1. Researcher A Question:† What makes such images powerful†? 1. I don’t really like them†¦ (2) F, 5 2. I’m often on public transport†¦ they’re almost subliminal. I look at them because I don’t feel it’s as in my face as, say, TV. (2) M, 2 3. Link with reality, similar with reality. (3) F, 4 4. Persuasive form of advertising. (1) F, 1 5. Watching TV, unconsciously enters your brain when relaxing. (3) F, 3 6. More real than still pictures. (3) M, 3 7. Colours and strong personality. (3) F, 4 8. Movement. (3) M, 5 9. Message. Visual stimulation. (3) F, 4 10. Proof of a product to some extent. (3) F, 2 11. Colours. (1) F, 3 12. Stays in memory longer. (3) F, 4 13. Speech and actions (3) F, 2 14. Music and talk-over help advertising. (3) F, 3 15. Camera angles. (3) F, 1 2. Researcher B Question:† What makes such images powerful†? 1. I think it is because you start to desire that object, because you can see it in full detail, and you can see how it looks in 3-D. I think it is the most powerful way of advertising because generally people watch television every day, so will get to see these adverts more so than having to buy a magazine or drive by a billboard. (3) F, 1 2. Sometimes it’s the tune they play with the advert or the characters advertising the product. It tends to hold your attention more than the others. (3) F, 5 3. Because it gets your complete attention. You are sitting down and watching it, it’s not like you’re driving by it and can’t see the full detail of the advert. Also. Because having seen the product on a moving screen you then remember it more. (3) M, 5 4. I think still images capture a moment or a feeling, and if you relate to that it can be powerful, whereas an advert can get lost in moving images, as there are so many more frames, plus a still image can really grab your attention. (1) M, 1 5. Because you get to see a lot of adverts in a short space of time. (3) M, 1 6. I think because you get the sound with the advert it helps to catch your attention more, whereas a still image, you don’t. (3) F, 1 7. Because certain companies advertise their products at different times according to how popular the programme is on television. (3) M, 3 8. Because you get to incorporate sound as well, so it is not just a frozen image. (3) F, 1 9. I think magazine adverts are quite powerful because you get to look at the picture and understand what is  being advertised and what the purpose is for the advert. Also, in between lectures I read a lot of magazines so I get to see loads of adverts. Magazine adverts are nicely laid out and the colour helps sell the item. (1) F, 2 10. Billboard adverts are very powerful because they are on large scales, which means that it stands out and therefore it grabs my attention more than, say, little adverts in a magazine. Also I get bored of watching adverts on television, so they need to be striking and billboard adverts are big, colourful and bold. (2) F, 3 11. I tend to read a lot of magazines; it’s more to do with the fact that the images are stronger. I tend to look at pictures more than read articles. They have started to use black and white images again to make the product more powerful, and it catches your attention. (1) M, 1 12. My eyesight is not as good as it used to be, so I like to be able to hear the advert and what is being advertised. I like to sit down and watch television after I’ve been at work; it helps me to relax and I think that helps me to be drawn into the advert. (3) F, 4 13. Because someone is talking to you, you are more likely to pay attention to the television because you are waiting for your programme to come on. (3) F, 1 14. They use lots of colours and are appealing to the eye. You are more likely to watch television and pay attention to the adverts, whereas if you see it on a billboard or magazine then you are just glancing at it and not actually paying much attention. (3) F, 1 15. The adverts on billboards are very big and easy to read. I do a lot of travelling, so I am on the go all the time, so I pass many each day. When I am stuck in traffic it gives me something to look at. (2) M, 5 3. Researcher C Question:† What makes such images powerful†? 1. You are forced to look at the image because you’re already reading the magazine and, unlike TV, you can look [at] the images for as long as you want to. (1) M, 1 2. The way they use images to provoke certain thoughts. Often they use sex to sell products. (1) F, 1 3. Because television is more easy to pay attention to than something like reading. (3) F, 2 4. It is interesting to watch television because theirs [sic] moving images and  sounds that grab your attention. (3) F, 1 5. You get the advert’s message where all you have to do is watch. (3) F, 1 6. A lot of adverts are made to be enjoyable and entertain. (3) M, 1 7. Their [sic] more interesting than something in a magazine. (3) F, 1 8. It’s fun to watch. They use ideas that will appeal to certain people. (3) M, 2 9. It is interesting to watch. (3) F, 2 10. The use of colourful imagery means that you pay attention. (1) F, 1 11. Thoughts are presented to you particularly when you are waiting for a programme to come on, and so your [sic] forced to pay attention to them whereas reading it requires effort. (3) M, 2 12. Because it uses sound and moving images to create an experience. (3) F, 1 13. It’s like watching real life. (3) F, 1 14. TV is entertaining to watch and so you’re more susceptible to the ideas adverts present but you don’t necessarily notice it because you’re being entertained. (3) M, 1 15. TV is fun to watch. (3) M, 1

Chronotopic Identity In Invisible Man English Literature Essay

Chronotopic Identity In Invisible Man English Literature Essay Ralph Ellisons Invisible Man is a novel of deliverance from darkness to light, a resequencer of cognitive awareness and differential patterns of conformity. It rejects imitation, deeming it as nothing more than a form of limitation, a burden hampering the doctrine of artistic creation. The novel appeals to the indirect participation of its readers in determining the mechanisms which constitute a collective conscience, a moral voice which communicates for us and through us. The author commits to his duality as a mainstream educated, patriotic American insider and his often frustrating position as a repressed minority, a victim persecution, the racial outsider. His status has the potential to propagate a significant amount of perceptual liberation as he is granted insight, unrestricted access into both fundamental facets of the American cultural construct. Ellison is an outspoken denouncer of extremism in all of its forms and manners of content, placing great emphasis on accurate depictions and justifiable service control, banishing impulses or other manifestations of emotion which tend to either embellish or diminish the narrative. The novel functions by utilizing a strong internal voice attempting to claim the spoils of jazz and random materialization of captured imagination. Generating the narrative voice is not however an entirely independent endeavor as Ellison must preoccupy himself with exhibitions of intent that mark familiarity in terms of style, character development and literary form. He manages to capture random synchronicities in the fabric of language and tame them under the banner of intention and literary design. Language is thus able to ascend to a tier where it is no longer restricted to simply expressing ideas; it begins to generate independent thought, become the forger of identity as an instrument of both creation and deception. From this standpoint, one is almost obligated to view Ellisons writing as an act of patriotism and national pride. But he is by no means a celebrator of the founding fathers or other such bribers of destiny. He bows to the common man, the carrier of tradition and the giver of love and enlightening humanity. Powerful men are perceived as the enemies of equality and freedom inside the American experiment. This pseudo-communist view and manner of interpreting deeds, individuals and events will trigger an internal conflict inside the mind of Ellison himself who viewed communism as a corrupt and bankrupt ideology and treated it as such, indirectly of course through his portrayal of the Brotherhood in Invisible Man. The perception of Afro-Americans is modulated to encompass not only their immediate predicaments, but also the trigger-elements of their past that had obstructed their development as a group and as individuals. Slavery is the key element inside a shameful national battlefield whose remnants still included segregation, unwarranted racial presuppositions and a lack of equal opportunity and respect. Yet Ellison does not let rage or Black Nationalism get the better of him. His solution for mending the hearts and minds of all parties involved is based on love, tolerance, affirmative action, exploring the elements that unite us rather than embracing those which have the capacity to tear our shared humanity asunder. Ellison is one of Americas gatekeepers of moral history. His influence on the Afro-American novel and the American novel as a whole may have hastened the emergence of the Civil Rights Movement. He carried inside his writing the intellectual turmoil of his generation and set the standard for a new moral and artistic comprehension of 1960s America. His objective was not to portray a coherent image of individual identity, or of black identity but the identity of the American rainbow, the melting pot of intimidating complexity. His verbal flow and communicative fortitude served as a release valve for the creative energies of his countrymen. The great American writer acknowledged Faulkner, Melville or Hawthorne but above all he paid homage to the almost sacred pieces of paper (the Constitution and the Bill of Rights) which had dictated the moral imperatives shaping the beautiful destiny of his beloved America. His patriotism was not uncommon for an individual living in 1940s and 50s Ameri ca; what was oddly inspiring however was the fact that he managed to unreservedly love a country that had at times rejected and humiliated him because of the color of his skin. Invisible Man is a novel of trust and belief in the ideals for which America stands. Had it not been for Ellisons patriotism and trust in Americas pledge of liberty and justice for all his novel would never have been written; because despite his faà §ade of irony and pessimism Ralph Waldo Ellison is a true believer that change will come, that he himself can make a difference through his work and generous humanity. The novelists responsibility and debt to society cannot be overlooked or ignored towards the realm of perdition. Both form and content must coexist and serve the authors creative infrastructure, a convergence hub where literature and democracy become intertwined creating not only mentally endowed characters but also intelligent, opinionated citizens/readers who have the courage and mental clarity t o change society for the better. Imagination does not run its course individually and independently. In Invisible Man for example it responds to the needs and compensative prerequisites of American life. This complex and immensely creative subroutine of the human mind governs the flux of the yet undiscovered or under-discovered recoils of fate, regulates preoccupations of solitude fills in the blanks of our existence as all true creation begins with imagination and if we seek to better ourselves we must first envisage it with our minds inner eye. The protagonist in Invisible Man is meant to become the perfect American citizen but he is still in beta testing. A more congealed version is set to surface after the author has fully experimented with his test dummy and exhausted all potential behavioral simulations generated by his mental resourcefulness. The final version of the character should be very astute in reflecting not just destiny or possibility but also Americas variations and complexity, referring here of cou rse to its cultural heritage, racial, gender and class interactions. Invisible Man must not be approached solely based on its intrinsic value. Like any work of art its dedicated objective is to move, transport or transform even abstract concepts such as democracy or perceptions of freedom. Ellison was well aware of this reality and also mentally converged on the topic of control by the artist versus the readership over the resulting cultural product: the work of art begins to pulsate with those meanings, emotions, ideas brought to it by its audience, and over which the artist has but limited control (Ellison qtd. in Callahan 1995:94). After setting in motion multiple perspectives dealing with creation as an act of control, he attempts a power play through which the author must fully detach himself from his work, set all personal subjectivity aside and become his own personal appraisal specialist by taking on the role of the reader who must objectively assess a work in progress. This creative method is deeply rooted in imagination, and the ability to i mmerse oneself inside a fundamentally different role caresses the realm of empathic intelligence, setting about to comprehend the hidden truths behind socially assigned roles and adaptive, intellectual democracy. The rampant success of Invisible Man ignited a vast whirlwind of undignified criticism and unwarranted, feeble justifications. The fact that the book was well ahead of its time concerning matters of race, gender or social affiliation caught the attention of many critics of that time who were unfortunately locked inside a limited mindset, unable to comprehend a visionary such as Ralph Ellison. They interpreted the defiance of norms, categories and labeling as nothing less than literary, social and cultural heresy. The random, free-flowing, fluid literary style Ellison had perfected from his adaptations of jazz was also deemed precarious, seen as lacking in consistency and proper planning. The writer justly and calmly defended his novel, explaining, justifying and clarifying all issues related to his novel regardless of time constraints or argumentative relevance. His eloquence and patience as well as his ability to enhance predictions partaking in an astonishing pre-revelation of the American collective eventually earned him the praise, respect and recognition he most undoubtedly deserves. The novel comes as a response to a creative higher calling, a repayment of spiritual debt, a brave statement of honor and dignity. Ellisons working notes and letters have rendered clarification relevant to the conceptual and structural apparatus behind Invisible Man. The first part of the Working Notes analyses not only the causes of invisibility but also its subsequent manifestations and the impact it has on all parties involved. He uncovers two main sources of invisibility which are strongly rooted in the American cultural paradigm. The first generative element of invisibility is human nature itself. Man is instinctually pre-programed or pre-conditioned to interpret all physical, mental or spiritual differences as signs of inferiority and potential threats. This unfortunate reality enforces unnecessary clustering and segregation, separation and even conflict. Invisibility is not only a prerogative of race, gender or religious orientation. Individuals have often found themselves in a state of conflict or just ignorance because of trivial differentiations such as being from another city, speaking with a slightly different accent or supporting a different sports team. The conclusion is that no matter how small or big the differences, people are more than willing to surrender their personal identity to that of their respective arbitrary collective. They incapacitate themselves from seeing members of the rival faction as fellow, kindred beings and embrace a path of antagonism and dismal competition. The second factor of invisibility would be what Ellison identified in his notes as the great formlessness of Negro life. Cultural values here are highly volatile and exposed to a continuous stream of transformation and evolution. Afro-Americans are also subjected to often debilitating and diverse hardships from which only powerful individuals emerge with their personality, identity and sanity intact. Therefore it is difficult to create a stable, visible version of oneself inside a shifting and diverse ethnic universe whose objective is to heap disorientation rather than provide a marginally functi onal moral compass. The issue of compromise has largely gone unseen in the novel. On the surface it is a concept or deliberate lack of action which leads to a passive resolution of conflicts. Taking a more in-depth look however reveals that compromise merely postpones a brutal reaction or conflict. This method leads to the accumulation of tension, an overwhelming increase in the parameters of rage and self-loathing. Compromise draws its energy not from wisdom but from weakness because the truly powerful do not compromise they just make merciful enlightened concessions from time to time. The unnamed hero in Invisible Man joins the Brotherhood and later serves its nefarious plans not out conviction but out of necessity. This ruthless left wing organization which is nothing more than a literary expression of the real life Communist Party uses the main character as he allows himself to be manipulated. He catches rare glimpses of what goes on behind the curtain but he refuses to see and acknowledge the truth . And herein lurks his predicament: the truth cannot and will not set him free, not the weakened version of himself anyway. The truth always reaches everyone no matter how strong or elaborate the deception might be, yet it is always meant for those who have the power to accept it. Weakness and compromise can also lead to the dissolution of family values. The protagonists sexual indiscretions with a married woman are overlooked by her husband in the interest of politics. The fact that there is no vindication for this dastardly act confirms that our character is indeed for all intents and purposes invisible and also that modern day society is severely dehumanizing as under the false and frail mask of a pseudo-enlightenment a man is forced to himself find, accept and provide justification for adultery and sentimental betrayal. Devising his female characters spawned a great deal of compromise for Ellison himself. Most women in the novel are depicted as prostitutes or secret agents of deception and misrepresentation. Mary Rambo is the only positive female character in the novel, a nurturer, a benefactor for the protagonist, a mother figure. Despite all her qualities however she can never be a true partner for the invisible man as she utterly lacks eroticism or passion. She cant complete him; she can only tend to a limited amount of wounds. From Ellisons Working Notes we are made aware of what could have been the unnamed characters significant other. Sadly enough she never made the roster. Louise was envisaged as seductive, charming the flagship of American ideals of freedom, democracy and fertility. Her relative perfection sort of defeats the purpose of the whole novel. The main character must be assaulted, tested and prodded from all directions. His hardships are transformative, motivating, the defining ini tiators of his true identity. Give him love and redemption and you might end up with a Garfield-type character, too lazy and unwilling to seek transformative confrontation. So sadly enough we ended up with good old Sybil, Ellisons little compromise, who happens to have a bad case of jungle fever and whom the main character regards as nothing more than an obstacle and possibly a source of non-essential information. The end of the novel commandeers a corpus of interactive integrity where Ellison appeals to both novice and specialized readers. He reveals the representative voice of his narrative, a raft of hope carrying with it the encoded pride of our shared humanity: Being invisible and without substance, a disembodied voice as it were, what else could I do? What else but try to tell you what was really happening when your eyes were looking through? And it is this which frightens me: Who knows but that, on the lower frequencies, I speak for you? (Ellison, 1995:581) 1.3. Ralph Ellison: Between Addiction and Tradition Ralph Ellison underscores the linkages and connections between Afro-American Culture and mainstream American culture, based on a hope of potential synergy, choosing to disregard arbitrary bonds of restrictive servitude. The limitations to his method are very few as he manages to create new worth through the exploration of the infinite possibilities conferred by folk tradition, jazz or the tales of old. He promotes his narrative as a stable and truthful presence in the discontinuous, swiftly changing and diverse American culture. His body of work expresses a blues-like absurdity in accepting a personal desire to defy limitations, seeking not simply a portrayal of tradition, but a translation, a decryption of its wider, more precise meanings. Ellisons blues attest to the agony of life and the distinct possibility of overcoming all adversity through sheer wealth of spirit and desire to carry on by using pain as a catalyst rather than succumb to its destructive charms. Several essays in Shadow and Act call attention to the purpose of folklore and its inner workings, as they strive to preserve the repeated situations that had once formulated the existence of a well-defined group of individuals, capturing the beauty of thoughts and emotions. The wisdom and spiritual wealth of a group, its symbols, icons and heraldic legacy and ultimately its desire to live long and prosper, generated according to Ellison, an essential truth which captured the spirit of all blacks. Folk symbols can utterly annihilate time through their simplicity, and an entire culture can revolve around a raw image, a universal rhythm. When addressing the black experience Ellison is a firm believer that folklore confirms the Negros willingness to trust his own experience, his own sensibilities rather than to permit their oppressors and masters to decide these fundamental things for them. Folklore therefore becomes not only a source of cohesive identity but a resource for freedom as w ell. Black American folklore functions as an integral part of American and Western culture. Ellison recognizes the merits of a black tradition in confronting new American and global issues, by extracting from life new and profound definitions of joy. Black culture makes wide use of characters who represent folk cultural archetypes functioning inside a wider context of strategic symbology, representing various forms of art, music, religion or folk poetry. In Invisible Man the characters provide contrast and conflict with the lost nature of the invisible narrator who hovers above the storyline observing and sometimes triggering events which consolidate the narrative drive. The slave woman appearing in the prologue is meant to confirm centuries of victimization and hardships, and announce a propulsion towards embracing and understanding freedom. The grandfather who appears several times throughout the novel is a toxic character. He embodies the ambiguity of the past, a monument of bitterness and spiritual limitation which can have potentially crippling and debilitating consequences. The old mans gregarious survival strategy of allowing the so called self-destructive nature of the white man to run its course confirms a false and contagious grasp of what is real and functional. His yessing strategy worthy of the great Napoleon himself has nearly fatal repercussions for his grandson who adopts the strategy of his elder not out of belief but out of confusion and desperation. From a cultural point of view Invisible Man only has two characters who encompass both folk and contemporary black tradition: Trueblood and Mary. Jim Trueblood is on a very basic level an expectant father, a family man, a maker and supporter of life. Yet he is also a rapist, a pedophile and a performer of adultery and incest. The sins of this father cannot be justified through oniric dementia. His heinous act does not prevent him from finding redemption through music: I looks up and sees the stars and I starts singing. He also reaches a very dangerous Popeye the Sailor type conclusion, an empty statement that allows justification for just about anything I aint nobody but myself. Putting aside the repugnant nature of this character one cant help notice that he is deeply rooted in tradition; his humor, storytelling and manner of speaking exemplify the turmoil of his ethnic, racial and social legacy. Trueblood is also a part of Western tradition. He acknowledges his weakness and the sins of the flesh and in his twisted way he tries to be a family man: Im a man and man dont leave his family. From a psychological standpoint, Truebl ood is part of the Western tradition of incest entering the realm of Freudian psychoanalysis and dream interpretation. Mary Rambo is the only character in Invisible Man whom Ellison depicts in a positive manner. All other women are either prostitutes, crazy, sexually deviant, manipulative or lack a moral compass. Mary however is a kind, nurturing individual with a tremendous potential to eliminate the pain and suffering of those around her. She benefits from a robust humanity deeply anchored in the beauty and common sense of folk wisdom and time honored traditions. This female character manages to perfectly integrate into the crazy life of the metropolis without abandoning her individual complexity. She is never tainted by what festers around her and remains true to her pure and genuine calling. Ellison is able to comprehend both the splendor and the horrific nature of black culture. He uses language for example as a verbal facilitator for the most noble of human thoughts. The rich language of the South, the blooming spoken word of the North, the joyful verbal flow of 50s Harlem are all pitted against the ability of language to manipulate, to control, to create riots and inspire fear. Folk traditions, associated with other mechanisms of human comprehension, invite both the writer and the reader into the intimate life of blacks in America, allowing us to discover and observe them in celebration or tribulation, gripped by bliss alongside family and friends or in their darkest hour of need. Ellison employs cultural tradition without overusing external connections. His dramatic recoil is often based on a system of illusions which in the end exposes the betrayal of blackness while at the same time expounding a traumatic treatment of folk values. Folklore does not exist for its own sake. Its governing principle is to override futility within the confines of strict thematic structuralisation and dramatic undertones. Ellisons conceptual apparatus overpowers outdated representations of the southern folk community deeming them obsolete and leaning towards a more pre-individual approach to the matter at hand. He accomplishes an in-depth look into the mind of the individual or their respective collective. His characters are by no means nonsentimental or monosentimental, exploring previously untapped levels of the Afro-American psyche, reaching a point of cognitive no return. This tinkering about with both collective and individual representations of black society is done with flair and a great deal of humor and irony and herein lies the intrinsic value of Invisible Man. He makes the exploration of personal and group identity appear simple, natural and free flowing. Ellison has a very firm grip on the obvious and strives to implement cultural representations bearing in mind the potential of folklore to bring forth both enlightenment and spiritual unease. His intention is not to call down the proverbial thunder on the established order of perception as he is by no means a revolutionary writer. The milestone he sets out to complete is simply to interconnect Western symbols and mythology with black culture and folk wisdom in the hope of understanding and accepting the rules that govern this particular paradigm. Ellisons connection to the West, the systemic support in Invisible Man, offer an almost mathematical precision between creative consistency and cultural pronouncements. Larry Neal credited Ellison with a broad spectrum of theoretical sense, an intimidating corpus of knowledge regarding the explosive tensions underlying the Black mans presence in the United States. (Neal, 1968:9) Invisible Man resonates as a powerful pledge which is fully committed towards grasping the depths and complicated splendors that forge the definition of blackness. Ellison appears hungry to exploit the functions and dedicated objectives of language. He is not burdened by his cultural responsibility, but rather he views it as a method of release, embracing a higher calling of both a universal writer and a black writer. His hunger for definitions, the study of mannerisms and collective deductions stake their claim on a narrative that is offered with apparent ease and an almost godlike understanding of the black condition. There is music and ease behind his equanimous imagination and desire to embrace the noesis of his forefathers. A clinical presupposition would therefore entail an absolute independence inside the creative laws which define his conceptual apparatus. His examination of blackness though perfectly expounded and formulated is not without precedence. William Faulkner laid t he foundation for Ellison through a manifold of emblematic devices and astonishing accomplishments in capturing the proverbial zeitgeist of the South. Although Faulkner asserts himself as the deepest of the southerners, a larger than life communicator through symbols, Ellisons work should not be misconstrued as imitation or worse, as being written from an anxiety of influence. Ralph Ellison is an adequately developed writer, one profoundly original writer who is able to provide us with fresh new insight into Afro-American culture. His tree of literary knowledge casts a large enough shadow enabling him implement a black focus that gathers success in its encounters with an audience immensely appreciative of his creative undertakings. Ultimately Ralph Ellison produces a genuine and stimulating complexity when it comes to writing based on Afro-American culture and folk traditions. He commandeers cryptic messaging, appearing almost intoxicated with the power of his own written word and duty towards creative instruments of mental debt and depth. Folk tradition for Ellison is not proliferated as an end in itself, the author is severely self-conscious and bewildered by the overwhelming merits of simple traditions that have stood the test of time and enabled their carriers to maintain a coherent sense of identity. True folk forms provide us with a celebration of life, a righteous use of the flexible service instruments which fuel hope in the name of tradition, a proud remembrance of the past that is bound to secure the future. 1.4 Chronotopic Identity in Invisible Man Mikhail Bakhtins systemic apparatus of emblematic devices comprises cognitive depths which function beyond arbitrary boundaries of simple cultural relevance. Therefore applying Bakhtinian mechanisms of comprehension to Ralph Ellisons Invisible Man is a fully warranted undertaking encompassing both structure and a stern analysis of desirable and justified content. Bakhtins conceptual framework can be held accountable for altering cultural realms outside its borders of encounter, supplementing external ideas, improving and completing them. All disseminated elements are interconnected, lacking in explicit manifestation, adhering to implicit introduction and dialogic confrontation. Bakhtin asserts that no work of literature can exist as a separate, independent entity. Any literary text is in a state of flux, maintaining communication with other literary voices or streams. The influence can reside in imitation, modular transformation or adaptation, or even rejection which is nothing more than a reversal of method. A text is always informed by other texts and at the same time it has the duty to inform its readership. The connection between two texts is by no means constrictive or parasitic in nature. Its symbiotic orientation capitalizes on interdisciplinary dialogue and voice structure, honoring social complexity and linguistic wealth: The internal stratification of language is a prerequisite for the novel. The novel orchestrates all its themes, the totality of the world of objects and ideas depicted and expressed in it, by means of the social diversity of speech types and by the differing individual voices that flourish under such conditions. The links and interrelations lead to the novels heteroglossia and dialogization. (Bakhtin, 1981: 263) Identity formation, cultural memory and religion are paramount in the understanding of blacks and whites not as mere individuals but as complex, interconnected cultural entities. Bakhtins approach is atemporal and universal, allowing us to not only see or understand Afro-American culture but also to expand its deeper meanings, adapt and improve our own culture, enable a positive cross-cultural contamination by upgrading our shared humanity and collective heritage. Certain Bakthinian matters of interest such as power and control, materialism, (re)structured social and ethnic relations, dialogism, spatial and temporal paradigms provide the necessary competence to outline patterns of relevant functionality in Invisible Man. Ralph Ellisons displays a considerable amount of dialogic audacity as a method of integrating social strategies in his novel. His principles are governed by mental alacrity and argumentative observations which often foster resentment and playful overtones of deceptive chaos. Ellison and Bakhtin possess a dedicated, shared infrastructure, a common ground where their variations in discourse can become intertwined and intervene in the establishment of philosophical augmentations and consistent power structures. The boundaries between the two become nothing more than non-cohesive, penetrable conventions which allow transcendent voices to define the desires of randomly assigned trust and determination. Envisioning Invisible Man as a Bakhtinian novel one cant help but detect the ubiquitous Carnivalesque elements of perception which generate and govern the social environment. The Carnival entails a state of absolute liberation and subsequently a state of pseudo-anarchy, capricious libertinism and equality. It exists outside political, economic and social restrictions, suspending the status quo, living up to ideals of randomness and improvisation. It is a festival which celebrates the annihilation of individual hierarchies and the dismemberment of forged and unjust equilibriums. There is little room for political ambitions or extravagant portrayal of mediocre deeds. The Carnivaleque is a counter reaction to those abusive systems which strive to acquire our humanity with thirty pieces of our own silver. Another essential Bakhtinian concept that is of great importance to Invisible Man is that of the chronotope. Time-space describes the dual matrix behind the emergence of Ellisons novel, understanding both history and the topos on which it occurs. Ralph Ellison bends time to his liking offering nonlinear and often simultaneous projections engaging the readers attention and selective intelligence, inviting him to experience: [A] slightly different sense of time, youre never quite on the beat. Sometimes youre ahead and sometimes behind. Instead of the swift and imperceptible flowing of time, you are aware of its nodes, those points where time stands still or from which it leaps ahead. And you slip into the breaks and look around. (Ellison, 1995:8) This enigmatic passage distorts the accepted perception of time, offering a multilayered temporal construct which seeks to achieve transference of control while at the same time generating a climate of insecure reclusiveness and underprivileged substantiations of unclear history. The chronotopes initial manifestation in Invisible Man is done through the use of the fictional present. We are informed with great equanimity and familiarity that the narrator dwells in a coal cellar which is designed as a cocoon of self-banishment, an in-between world, a self -imposed Purgatory from which he can be emerge a new man, ready to confront his previous oppressors and the flawed systems that had spawned them. Time here contracts fissuring the containment of common meanings, creating a brave new nexus of darkened topography and supporting a cronosphere of intimidating and deliberate variation. The chronotope is the fulfiller of tradition, an astute element/method which defines our sense of community and social history. According to Mikhail Bakhtin, The chronotope is where the knots of narrative are tied and untied []. Time becomes, in effect, palpable and visible; the chronotope makes narrative events concrete, makes them take on flesh, causes blood to flow in their veins []. Thus the chronotope, functioning as the primary means for materializing time in space, emerges as a center for concretizing representation, as a force giving body to the entire novel. All the novels abstract elements philosophical and social generalizations, ideas, analyses of cause and effect gravitate towards the chronotope and through it take on flesh and blood, permitting the imaging power of art to do its work. (Bakhtin, 1981, 250) Time and space are inextricably intertwined with respect to the fundamental acknowledgement of uni

Digital Block For A Fucntion Generator :: essays research papers

Digital Block Design Design introduction The Digital Block is the heart of this digitally controlled function generator. Symmetry and frequency variation is direct result of the design of this block. In this design the emphasis was on simplicity and some target specifications at the top of the frequency variation were compromised in order to achieve greater simplicity. This design achieves 28 frequencies in the range of 100Hz to 100kHz. Whilst the 17 frequencies from the range 100Hz to 10kHz are symmetry variable in five steps from 0.1 to 0.5. The last eight frequencies only managed to achieve symmetry variations 0.5 and 0.25. This is due to some limiting factors that will be discussed later. The table of achievable frequencies can be found at the end of this report. User inputs are also digitally processed in this function generator and sent out as digital signals to other parts of this function generator namely the amplifier module. Also a filter selector circuit is built in after the digital block. The user inputs controlling frequency and symmetry are also built into this control block. Therefore it is clear that the digital block can be divided into 4 distinct blocks, each with its own functionality. These blocks are the control module, counter module, filter control module and 8-bit D/A. The D/A chosen is the DAC0801LCN. It’s specifications can be found in the appendix. The layout of this design is shown below. The interconnections will be discussed later but the thickness of the lines indicates the number of bits in the bus lines. As the name suggests the control module takes user inputs, processes them and sends them out to the respective modules. The functionality module generates the count, varying between 0 to 255 in 256 steps or in 64 steps. The 8-bit D/A changes this count into a wave and the filter selector module selects which filter in the filter block to pass the signal through. While extensive testing has been done on the functionality module, the control module and filter selector module are relatively simple and have not been tested due to the inability to do so. The control module consists primarily of switches and ROM’s while the filter selection module is made up of two analogue multiplexers. These modules are discussed in further detail in later sections. Control Module Introduction   Ã‚  Ã‚  Ã‚  Ã‚  This block essentially converts user input into digital signals. We have four user inputs coming in, and five control signals outputted, with the extra output being generated internally.

Television Advertisement Essay -- Communication, Media

Television can be used to demonstrate the product in action, or to use colour and sound to build an atmosphere around the product, thus enhancing its image (Fahy & Jobber, 2006). The emphasis for this thesis will be television advertisements, because of the many elements of television, sound, colour, sight and motion that aid the presentation of the message. Also the fact that Brassington and Pettitt (2000) argue that television is better for creating an advertisement message with emotional appeals, contributes to our concentration to television advertisements. The degree of television advertisement standardization/adaptation at the international level refers mainly to the manipulation by the manager of the promotional mix elements (Bradley & Sousa, 2005). Supporters of standardization say a trend is sweeping both marketing and advertising – the movement to create products that are manufactured, packaged and promoted the same way around the world, regardless of individual cult ures (Mueller, 1989). According to Bradley & Sousa (2005) higher degree of adaptation is encouraged when the manager perceives great differences, in the economic environment and life styles between the home and foreign country. On the one hand, those who support the global standardization approach argue that a single television advertisement should be used in international markets to reduce total costs and promote a global corporate image. On the other hand, those who support the internationalization school of thought see the need for marketing adaptation to fit the unique dimensions of each local market. (Vrontis, 2003). Countries differ widely in the availability, quality, coverage, audience, and cost of advertising media (Root, 1994). According to Laroche ... ... Paek (2007) observed that domestic brands were more likely than multinational brands to use localized Latin music and lyrics in the Dominican Republic. Visual elements Colour is an essential part of products, logos and advertising, and can be an effective means of creating and sustaining brand and corporate images in customers’ minds. Colours are known to possess emotional and psychological properties. The meanings associated with different colours are important to marketers when developing advertisements, because results have demonstrated that people of different cultures have various preferences for colour. It is important for marketers to understand which colours that people prefer. Consequently, managers must acknowledge that the meanings associated with some colours may be pan-cultural, regional, or unique to a given culture. (Hewett, Madden & Roth, 1999)

Nazi Play :: essays research papers

Brandon-Hi, my brother Frank and I are about to tell you, about the walk home from school that ended our lives. Chris- Fivel and I were upset with each other the day of October 15, 1939. We pouted at each other the whole way to school. We usually got along. But that day we weren't. The school day was fine until the princeable interrupted our class and turned on the radio. It was one of Hitlers ridiculous speeches. We didn't really know what Hitler was up to this time. Brandon- So we ignored it. Little did we know it was about the invasion of our town to round up all the jews. That morning was the last we saw of our parents. They had their own steel mill, and that was the first target for the NAZI's. Besides this we attended Tillberg private school and grew up in Fankvurg Germany. We where pretty wealthy. Chris- Fivel quite babaling on lets get to the story. We started home from school that evening.We saw big green trucks next to the steel-mill so we stopped walking. We thought it was the supply truck until we saw soldiers with guns in hand. We took a look around and then Fivel through me into the woods. I remember him saying Oh god its the NAZI's. Brandon- We saw genocide right before our eyes. Houses were burnt down and people were killed. IT was terrible. We couldn't go any where or if the NAZI's saw us we would be killed. We slept in the ditch culvert in the woods.We woke up to see body piled up. The town was destroyed. The Nazis where still there. Chris- The only thing we ate was dry leaves, grass, and bark. We knew we couldn't live for much longer. Fivel lost all feelings in his legs. Brandon- With feelings in my legs gone I couldn't do much. Then reality hit. We saw the SS coming up the street with search dogs. They must have been fifty feet away when they saw us. We knew we were dead. Chris- The dog bit Fivel once and I got beat by the soldier. He cussed at us many times. We where drug to a lieutenant. And we where in pure shock. My nose was crushed and bleeding non stop. Fivel's leg was torn apart like he was a dogs chew toy. Brandon- The lieutenant looked at us lying there and one word came from his mouth: Trash.

Executive Privilege

Executive Privilege| | | | Virginia Commonwealth University November 14, 2012| | In the past, the power of executive privilege has been used by Presidents to conceal information that has to do with foreign affairs and negotiations, military, national security issues as well as deliberations and policy making that is done between the President and his top aides. This power is only used when Congress asks the President or one of his top aides to produce all of the information pertaining to an event or situation.If the President then feels that parts of this information needs to be kept secret to protect the best interest of the public, or the other issues listed previously, then he will use executive privilege in order to not give that information to Congress. A huge part of executive privilege is to protect the deliberations and advice given by the President’s aides. When the President’s advisors give him advice, they need to be able to give him the best advice possible and if there is a chance that everything they said could be made public.For instance if the President and advisors are discussing what needs to be done in relation to a foreign power and one suggests to nuke them, one suggests a covert attack and one suggests a peaceful resolution. If the final decision is a peaceful resolution, and Congress asks for all of the information on the subject, then the President should use executive privilege to keep those other possible outcomes from going public, both to keep the public from getting out of control or uneasy and to keep the other country from finding out the other options and retaliating.This power ensures that the President’s advisors can be completely honest and say what needs to be said without being worried about their words being taken the wrong way or too harsh or hurt their image. A big argument for those against executive privilege is that there is nothing in the constitution about it even though there is something about Congress keeping secrets.Article I states that â€Å"Each House shall keep a journal of its proceedings, and from time to time publish the same, excepting such parts as may in their judgment require secrecy† (US Constitution, Article 1 Section 5). Their argument is that the Constitution states that each House can withhold information that they think should be kept secret and there is nothing about secrecy when it comes to the President’s powers, however just because the words are not explicitly in the constitution does not mean that this power was not intended for the President.Even our founding fathers appreciated the importance of executive privilege and that is highlighted by this passage taken from The Works of Alexander Hamilton. In 1794, the Senate asked President George Washington, â€Å"‘to lay before the Senate the correspondences which have been had between the Minister of the United States at the Republic of France, and said Republic, and between said Minister and the office of Secretary of State. † Washington consulted his cabinet members, Henry Knox, Alexander Hamilton, and Edmund Randolph.Alexander Hamilton later wrote: General Knox is of the opinion that no part of the correspondences should be sent to the Senate; Colonel Hamilton is of the opinion that the correct mode of proceeding is to do what General Knox advises; but the principle is safe, by excepting such parts as the President may choose to withhold; Mr. Randolph is of the opinion that all correspondence proper, from its nature, to be communicated to the Senate, should be sent; but that what the President thinks is improper, should not be sent.Washington later told the Senate â€Å"After an examination of [the correspondence], I directed copies and translations to be made; except in those particulars, which, in my judgment, for public considerations, ought not to be communicated. † (Hamilton 1851) Three of these men signed the constitution and contribut ed a great deal towards it and they clearly believe that it is the President’s right to withhold information that he deems unfit to be made public. When it comes to foreign affairs it is very important that the President has the ability to use executive privilege.For instance, if the United States was making a treaty with another country, both countries may have to give things up in order to come to an agreement, and everything considered by both sides as well as everything agreed upon should not be made public for everyone, including other countries to see. This is best stated in 1796 by George Washington after the House of Representatives requested that he give them information concerning his instructions to the United States Minister to Britain regarding the treaty negotiations between the United States and Britain.Washington replied by saying: The nature of foreign negotiations requires caution, and their success must often depend on secrecy; and even when brought to a co nclusion a full disclosure of all the measures, demands, or eventual concessions which may have been proposed or contemplated would be extremely impolitic; for this might have a pernicious influence on future negotiations, or produce immediate inconveniences, perhaps danger and mischief, in relation to other powers.The necessity of such caution and secrecy was one cogent reason for vesting the power of making treaties in the President†¦the boundaries fixed by the Constitution between the different departments should be preserved, a just regard to the Constitution and to the duty of my office.. , forbids a compliance with your request. † (Richardson 1897) As Washington states, we cannot simply make every detail public because other countries may retaliate and they will also be less likely to deal with the United States in the future. However, by invoking executive privilege the President can protect that information from causing such havoc.As he stated, it is not only the President’s right to use executive privilege, but it is his duty to use it in situations that require secrecy. Without a doubt executive privilege can have its usefulness, but it should only be invoked in certain, specific situations. In our recent history this has not been the case, some of our Presidents have tried to abuse the power of executive privilege, giving it a bad name and encouraging people to believe it should be done away with. When President Richard Nixon was in office, the Watergate scandal surfaced and Congress asked him to produce all of the information he and his aides had on the case.In an attempt to conceal what had been done as well as to protect everyone from punishment, President Nixon tried to use executive privilege. This case was brought to the United States Supreme Court because the executive privilege was being used to protect one of Nixon’s advisors from criminal prosecution, thus obstructing justice. This was by far an abuse of executive privilege and leads many to want it gotten rid of, however just because a power can be abused does not mean that its use should stop; it just means that restrictions need to be put in to place.This is highlighted by the ruling of the Supreme Court. The Court acknowledged the need for the President to used executive privilege, but determined that in cases of inquiry into possible criminal actions, the Executive has to release relating information. If we want to curb the abuse of executive privilege, we need to put guidelines into place, because without them, the meaning of executive privilege is at the discretion of the President until checked by other branches. President Nixon was neither the first nor last President to abuse this power (United States v Nixon 1974).President Bill Clinton also tried to invoke executive privilege in a very wrong way as well. Clinton tried to use executive privilege to prevent his advisors from testifying on whether he had sexual relations with Monica Lewinski or not. However, this claim of executive privilege was shot down, rightfully so (Baker 2012). These instances of abuse may lead some to think it is just a better option to not have executive privilege, but as long as barriers and restrictions can be put into place on it to prevent this from happening in the future, this power needs to stay around.This comes with some exceptions; this power should only be used when the President truly believes that if this information were to get out it would either be damaging to the public or in the best interest of the public to not find out. This power should also be used in situations where the President needs to protect national security intelligence and other matters as well as being used to protect military secrets, operations and intelligence.Lastly, this power should be used in situations where the United States is dealing with a foreign power, whether it is a treaty, a negotiation, a meeting or anything else containing sensitive m aterial that either the United States or the foreign power needs to be kept secret. This brings up another argument against executive privilege. Some feel that this power should be done away with because Congress does not have the power of checks and balances over executive privilege; however that is not the case.If the President is refusing to give Congress the information that they are asking for, they can decide to stop funding things that the President is trying to do. They can also hold people in contempt of Congress, which was done as recently as this year in the Fast and Furious case where Congress demanded that Attorney General Eric Holder give them all the information on this case. President Obama stepped in and claimed executive privilege, however in a response to this, Congress moved, then voted to hold Holder in contempt of Congress unless he hands over the information (Silverleib 2012).Another thing Congress can do if the President continues to refuse to cooperate is to impeach him. This would obviously be only done in serious situations, but would work either to get their message across or to show future Presidents that they cannot just invoke executive privilege without consequence. On top of this, the courts can rule on cases where the President tries to use executive privilege like they did in the case with President Nixon.Articles II of the Constitution states that the President â€Å"shall from time to time give to the Congress information of the state of the union, and recommend to their consideration such measures as he shall judge necessary and expedient† (US Constitution Article II Section 3) As the Constitution says, the President does need to inform Congress on the State of the Union from time to time, however it does not say anywhere that the President is required to divulge all the information having to do with certain incidents.Between Article I and Article II, others take this to mean that Congress has an unlimited power of inquiry, but in reality that is not the case. This fact has been ruled on multiple times by different courts, where usually they determine that either the President does not have to give up the information, or that the President has to give up certain aspects of that information based on other laws. It is also Congress’s right and duty to challenge the President when he uses executive privilege, in order to make sure that the power is not being abused, which is the exact reason for having separate branches and a balance of power.If it wasn’t for executive privilege, other countries might be less inclined to deal with the United States because they fear that every detail could go public. Along the same lines the president’s advisors can’t give their best advice if they have to worry that anything they say could be made public. Military secrets and intelligence also needs to be protected to better ensure our troops safety as well as protect our country and citizens from retaliation after an exposed military operation. There is also information that needs to remain secret because it is in the best interest of the public to not find out.Lastly and most importantly, if it wasn’t for executive privilege, national security and military intelligence matters could be made public, exposing our informants and jeopardizing our national security. In order to keep this power alive and protect sensitive information, the United States needs to add guidelines or an amendment that properly codifies executive privilege to prevent its abuse. Once this is done, in theory, there would not be any more issues of whether power can or cannot be used.Everything would be stated to say that the President can only use executive privilege in the situations previously stated and any other instance where executive privilege is claimed would be thrown out. Executive privilege helps to protect our citizens, our national security and our good standing and abili ty to negotiate with other countries. If we were not able to guarantee that level of secrecy it would be nearly impossible to conduct policy making, decision making, foreign negotiations, treaties, as well as threaten the United States and their citizens’ safety.References Baker, Peter, and Susan Schmidt. â€Å"Washingtonpost. com Special Report: Clinton Accused. † Washington Post: Breaking News, World, US, DC News & Analysis. N. p. , 6 May 1998. Web. 8 Nov. 2012. http://www. washingtonpost. com/wp-srv/politics/special/clinton/stories/starr050698. Hamilton, Alexander, and John C. Hamilton. The works of Alexander Hamilton comprising his correspondence, and his political and official writings, exclusive of the Federalist, civil and military. New York: J. F. Trow, 1851.Print. Richardson, James D.. A compilation of the messages and papers of the presidents. New York: Bureau of national literature, 1897. Print. Silverleib, Alan. â€Å"House holds Holder in contempt  œ CNN. com. † CNN. com – Breaking News, U. S. , World, Weather, Entertainment & Video News. N. p. , 29 May 2012. Web. 5 Nov. 2012. http://www. cnn. com/2012/06/28/politics/holder-contempt/index. html. United States v. Nixon, 418 U. S. 683 (1974) (Justice Burger Opinion of the Court) United States Constitution, 1789

End of Life Essay

According to IOM (2008), the next times of epochder adults bequeath be wish easy no other before it. It will be the or so educated and respective(a) group of sr.er adults in the body politics history. They will set themselves aside from their predecessors by having fewer children, higher break up rates, and a lower likelihood of animated in poverty. But the key distinguishing take of the next gene ration of older the Statesns will be their vast numbers. According to the or so recent census numbers, there argon now 78 million Americans who were innate(p) between 1946 and 1964.By 2030 the youngest members of the ball up collar generation will be at least 65, and the number of older adults 65 years and older in the united States is expected to be more(prenominal) than 70 million, or almost double the close 37 million older adults deedive in 2005. The number of the oldest old, those who be 80 and over, is also expected to nearly double, from 11 million to 20 million ( bring of aesculapian specialty of the National Academies IOM, 2008, p. 29). The United States health sell frame faces enormous challenges as the baby boomer generation nears retirement age. menstruum reimbursement policies, manpower practices, and vision assignations all posit to be re-evaluated, and redesigned in order to sic the health compassionate strategy for see to iting the unavoidably of the inevitably growing race of older adults. Areas such as education, training, recruitment, and retentiveness of the health deal out work troops lot older adults will require remodeling. To ext closing to this will require the dedication and assignation of greater financial imaginations, even at a time when budgets be already be severely stretched.The nation is amenable for ensuring that older adults will be business concernd for by a health c atomic number 18 workforce prepared to provide high- timbre bid. If current Medi do by and Medicaid policies and workfo rce trends continue, the nation will fail to meet this responsibility. Throwing more money into a corpse that is not designed to free high-quality, cost-efficient manage or to facilitate the ontogenesis of an appropriate workforce would be a largely wasted effort (IOM, 2008, p. 1-12). estimable Standards for Resource AllocationEthics lay down a paramount role in solving the complex dilemmas surrounding the ripening existence and health care. There are several honourable standards I opine should be used in find out resource parcelling for the senescence population and end of keep care. Yet realistically, most are unreasonable with the already circumscribed resources available for health care. Unfortunately sticky decisions hold to be do in the allocation of resources. Three primary estimable standards that could realistically improve health care for the develop, which I believe should determine resource allocations are 1.Autonomy suggest that individuals bind a redress to determine what is in their own best liaison, though that interest may be restrict if physical exercise that accountability limits the rights of others. 2. Beneficence means that clinicians should act completely in the interest of their uncomplainings. pathos taking positive action to booster others desire to do good sum principle of our patient advocacy. 3. Justice implies lawfulness and that all groups have an equal right to clinical services regardless of race, gender, age, income, or any other characteristic (Teutsch & Rechel, 2012, p.1). It is infallible that tight decisions have to be made regarding how health care resources will be allocated for the maturement and dying. In my opinion unique health care resources should be offered as fair as workable (justice), to do the most good for the patient in every situation (beneficence), with respect of the individual human right to have secure of what happens to their own body (autonomy). Elderly and end o f spiritedness patients have a right to care that is dignified and honest.The three honorable standards noted above should be the capricious force behind determining health care resource allocations, allowing for quality care delivery, tailored to individual health require at any stage of aging through the end of life, ensuring protection and mirth to such a vulnerable patient population. As stated by Maddox (1998), perhaps the impact of the array of problems, issues, and the myriad difficult decisions that policymakers and managers make may be slow by imaginative and rational strategies to finance, organize, and deliver health care when resources are scarcely.Decisions connect to scarce resource allocations must be made in consideration of the honorable principles of autonomy, beneficence, and oddly justice. honourable issues related to scarce resource allocation are possible to become increasingly complex in the future. Thus, it is imperative that health care leadershi p diligently and ethically continue to seek these issues (Maddox, 1998, p. 41). Somehow, while using the three standards noted, we need to reform our health care system to take in the aging and dying, and adhere to the codes of channelize the best way possible with the limited resources available.If there is a will, there is a way Ethical Challenges The critically contest ethical issue of aged establish health care ration is face up when preparing for an adequate health care system that will meet the care ineluctably of the aging and dying. According to AAM (1988), the rationale for a program of health care circumscribe found on age rests on the assumption that society should allocate its resources efficiently, and that age-establish ration represents the most efficient method of resource allocation. Within this context, it has been bespeakd that since most of the ripened are not in the work force they do not directly benefit society.Although the ancient, it is argued, sho uld be provided with basic necessities and ottoman, the greatest percentage of health care resources, including expensive medical technologies, are better deployed on younger, more productive segments of the population (American Medical tie beam AMA, 1988, p. 1). One tool essential by economist that has been used to measure revalue of ones life so to speak is know as quality adjusted life years or QALY. It is a widely used measure of health receipts that is used to guide health-care resource allocation decisions.The QALY was originally developed as a measure of health effectiveness for cost-effectiveness analysis, a method intended to aid decision-makers supercharged with allocating scarce resources across competing health-care program (Kovner & Knickman, 2011, p. 258). other common term for health care rationing is known as the expiry panel, or Obama Death Council. This panel is a government agency that would decide who would find oneself health care and who would not c ollect health care based on some form of standard employ by the government.One difficult ethical question posed is, if we do ration health care, who decides how it is rationed, when and why? The advocates of rationing argue that society benefits from the increase in economical productivity that results when medical resources are amused from an elderly, retired population to those younger members of society who are more likely to be working. As stated by Binstock (200), promoting age-based rationing is noxious to the elderly because it devalues the status of older bulk and caters to the values of a youth- oriented culture, aculture in which negative stereotyping based on age is prevalent. One possible consequence of denying health care to elderly persons is what it might do to the quality of life for all of us as we draw close the too old for health care category. Societal acceptance of the notion that elderly people are unworthy of having their lives rescue could markedly sha pe our general expected value toward the meaning and value of our lives in old age. At the least it might experience the unnecessarily gloomy prospect that old age should be anticipated and undergo as a stage in which the quality of life is low.The specter of morbidness and decline could be pervasive and over- whelming (Binstock, 2007, p. 8). otherwise ethical challenges related to the provisions of aging based health care are 1. omit of education amongst health care providers in meeting the care unavoidably of the aging and dying as well as providers faced with ethically ambitious decisions especially at the end of life. 2. Lack of funds to support the diverse and dispute health needs of the aging, and promotion of comfort when dying, whether it be funds for care, facility placement, or ability to hire enough cater to me the high demands of a large population, and education.3. terms effectiveness vs. quality of care vs. quality of life In the end, there is no solution to the problem of aging, at least no solution that a civilise society could ever tolerate. Rather, our task is to do the best we can with the world as it is, improving what we can but especially avoiding as much as possible the greatest evils and miseries of living with old age namely, the temptation of betrayal, the illusion of perpetual youth, the hopelessness of frailty, and the loneliness of aging and dying only when (Georgetown University, 2005, para.62). One way or another(prenominal) it is imperative to our aging society that a health care system is developed under the principals of autonomy, beneficence, and justice that will not deliver care based on rationing and determination of ones worth, but based on the individual and their health needs that will facilitate optimal aging and peaceful dying. References American Medical Association. (1988). Ethical implications of age-based rationing of health care (I-88). Retrieved from http//www.ama-assn. org/resources/ commercialism/ ethics/ceja_bi88. pdf Binstock, R. H. (2007, August). Our aging societies ethical, moral, and policy challenges. diary of Alzheimers Disease, 12, 3-9. Retrieved from http//web. ebscohost. com. ezp. waldenulibrary. org/ehost/pdfviewer/pdfviewer? sid=64fb29eb-cd59-49c6-8750-ad2528de0fba%40sessionmgr110&vid=13&hid=114 Georgetown University. (2005). Taking care ethical caregiving of our aging society. Retrieved from http//bioethics. georgetown.edu/pcbe/reports/taking_care/chapter1. hypertext markup language Institute of Medicine of the National Academies. (2008). Retooling for an aging America building the health care workforce. Retrieved from http//www. fhca. org/members/workforce/retooling. pdf Kovner, PhD, A. R. , & Knickman, PhD, J. R. (2011). Jonas & Kovners Health Care spoken language in the United States (10th ed. , pp. 1-404). New York customs Publishing Company. Maddox, P. J. (1998, December). Administrative ethics and the allocation of scarce resources.The Online Journal of Issues in Nursing, 3(3). Retrieved from http//www. nursingworld. org/MainMenuCategories/ANAMarketplace/ANAPeriodicals/OJIN/TableofContents/Vol31998/No3Dec1998/ScarceResources. html Teutsch, S. , & Rechel, B. (2012). Ethics of resource allocation and rationing medical care in a time of fiscal restraint _ US and Europe. Public Health Reviews, 34(1), 10. Retrieved from http//www. publichealthreviews. eu/upload/pdf_files/11/00_Teutsch. pdf